Hit Me! Optimise Your Search @ Microsoft

INFORMATIVE CONTENT FROM EXPERTS AND LEADING PRACTITIONERS:

STEPHEN WADDINGTON @wadds

Stephen Waddington is a PR moderniser and entrepreneur. He most recently co-founded Speed, the UK agency at the forefront of helping brands manage their reputation in traditional, online and social media.


A trained journalist, Stephen understands how the media landscape works online and offline and champions good practice as a writer, conference speaker and award winning-blogger. He sits on the PRCA Council, the CIPR Council and is a member of the CIPR’s Social Media Panel.


Prior to Speed, Stephen co-founded Rainier PR which was acquired by Loewy in 2007. Stephen is also chairman of Admiral PR & Marketing. He is married with three children and splits his time between London and home in the North East.

Session Title: SEO gives way to recommendation via social media

COLM BRACKEN

Colm Bracken joined Microsoft in May 2006. Previously, he worked as an instructional designer at Thomson NETg before joining the editorial team at Yahoo! Search Marketing in Dublin.

Having transferred to the London YSM office, Colm then took the opportunity to join Microsoft as a Search Media Analyst to launch adCenter. He currently acts as Group Search Manager with responsibility for a team of analysts across the finance, travel, property and technology verticals. He has a B.Sc. in IT from University College Galway, Ireland.

Session Title: Leveraging unique targeting capabilities to maximise your search advertising performance Book Now

CEDRIC CHAMBAZ

Audience Marketing Manager for Microsoft Advertising, Cedric Chambaz is responsible for providing advanced tools and intelligence to help small and medium-sized businesses reach a high quality, relevant audience in order to achieve stronger results and better ROI. Cedric joined Microsoft in March 2008 as UK Marketing Manager for Microsoft adCenter.

Prior to joining Microsoft Advertising, Cedric worked for Chemistry to direct the Kodak eCRM in EMEA, rapidly expanding his remit to all digital disciplines as a Senior Account Director at LBi.

Session Title: A new competitive choice in search Book Now

DAVID WHITE @weboptimiser

David White is an Internet search pioneer and entrepreneur with a background in electronics, computing and engineering design.

A recognized expert on the search optimization and market industry, David chairs the IAB UK and Europe’s Task Force on Search which is setting the standards for the industry.

Session Title: Success in Search and Social Media; The Million Pound SEO

GUY LEVINE @guylevine

Guy Levine, a serial entrepreneur, a husband and father and thrill seeking helicopter pilot. I am CEO of the digital marketing agency Return On Digital which I established at the end of 2008. I spend my time leading a group of ‘ninja’ marketers and globetrotting sharing our pearls of wisdom at various conferences. In my past life I was part of the .com boom and at 30 years of age am proud to say I have never received a pay packet from anyone else but myself. A little bit different from my school report which always suggested I never tried hard enough.

When not at work, I can be found on my bike. The combination of lycra and carbon fibre is a winner, although my wife doesn’t think it looks as cool as I do. If I could do anything, I think the Tour De France would be the ultimate. I even drove a 600 mile round trip to go for a ride with Lance Armstrong. I just didn’t know 700 people would also be there!

Session Title: Insider Tips - the must do's for SEO Book Now

JOHN STRAW @johnstraw

A serial entrepreneur, his past 15 years have been spent in Internet marketing, most recently he founded InfluenceFinder and Linkdex with the aim of helping marketers through the maze of SEO.

We have attracted over $1.5m of VC from Silicon Valley and London. Linkdex is set for launch in Novemver 2010 at which point we expects to change the SEO business...
Previously notable roles have included:

• Interse Corporation, San Francisco, VP European Operations. Interse specialized in software products that measured a users path through a web site and was significantly ahead of its time. Interse was purchased by Microsoft in 1997 for $160m.
• Revnet Systems, Huntsville, Alabama, co founder, VP Marketing. Revnet product email management software for marketeers. The company was purchased by MessageMedia in 2000 for $66m (subsequently bought by Doubleclick and then Google).

John then went onto found Netrank Ltd in late 2000. Netrank is an internet marketing consultancy that specialises in search engines — especially Google. Through Netrank, John has consulted for Audi, Hertz, Rolls Royce, RBS, Fiat/Alfa, Cisco and forty other blue chip brands. UKRD plc acquired Netrank in January 2007 for £3m.

In 2006/2007 John created two consumer facing websites — www.itsmymarket.com — a classified ad site and a price comparison engine www.savebuckets.com.

Session Title: Anatomy of an SEO Campaign

ROB SHAW @robshaw99

Rob Shaw, Managing Director of Epiphany Solutions, has a background of over 22 years in technology and more recently specialising in digital and search marketing.

He has managed services for some of the UK’s largest companies including O2, British Gas, Barclaycard, Go Compare, and Tesco. In his previous role as Managing Director of Latitude White and Technology Director of the Latitude Group Rob was responsible for the development, implementation and operation of the business, the first PPC service targeted specifically at the SME market, sharing insight on how search marketing can be embraced by companies to their commercial advantage.

Session Title: PPC to Twitter, SEO to Facebook: Choosing the Right Tools for the Job in Search Marketing Book Now

NICK JAMES @freshnick

Nick launched www.freshbusinessthinking.com four years ago and with almost zero marketing spend it has become the leading web portal for owners, directors and entrepreneurs of UK businesses with 60,000 plus monthly visitors.


Prior to launching the site Nick had spent most of his working life in the events industry on both sides of the Atlantic and realised that the traditional exhibition or trade show shared characteristics with an information website and that the biggest similarity was the need for quality content.


Fresh relevant content is what gets a website noticed by people and search engines — a website without decent content is never going to engage with an audience.

Session Title: Fresh Content - Relevant, Fresh content on your website will keep customers and search engines engaged and coming back

SIMON CAMPBELL@seo_sandpit

Simon Campbell is a multilingual entrepreneur who has set up and built five businesses over the past decade. Based in Barcelona for 8 years, Simon founded and launched successful companies in the IT, advertising, publishing and fashion sectors in both Spain and the UK, before moving back to London and into the postal sector. His key skills are based in fundraising, commercial and strategic business development.

Most recently, prior to The Sandpit, Simon built ViaPost from initial business plan through launch and into growth stage in three years as CEO, along the way raising around £2M of capital from private investors and putting the business on the map by creating a strong brand, key strategic partnerships (such as Microsoft) and numerous sales into large and small businesses.

Having managed the restructure of the business in Summer 2009 which saw final stage capital to see the business through to breakeven, Simon stepped down as CEO in April 2010 and took up a Non-Executive role enabling him to focus on the more strategic opportunities for ViaPost both in the UK and internationally.

Simon launched The Sandpit in September 2010; a business established to find/develop the best technologies in the sales and marketing space and take them to market in the UK and US. The first business unit within The Sandpit is SEO Sandpit, based around an exciting blogging and content management system developed by one of the leading brains in SEO in the UK.

Session Title: Simon is hosting HIT ME! Optimise Your Search

OUR EVENTS HAVE HELPED MORE THAN 600 BUSINESSES IMPROVE THEIR ONLINE MARKETING...and is what they have to say!...

"It was enlightening and broadened my horizon. I look forward to attending future seminars." Delegate, September 2010

"The most useful training day I have ever experienced, absolutely relevant, thank you" Delegate, January 2009

9/10 delegates at our last event would recommend the event to a colleague

"Speakers with clever analogies that really hit the button" Delegate, November 2009

80% of delegates rated our last event 8 out of 10

"I have written so many useful notes, my hand hurts!" Delegate, November 2009

"Excellent assessment of the demands and challenges of online maketing. I have been on a huge learning curve and survived! Really valuable day!" Delegate, November 2009

Agenda

Call the events team on 0845 5000 328 or email events@freshbusinessthinking.com for more information