Speakers At The Online Business Makeover


In The Conference Chair


20120118_160244_FranJamesCropped.jpg Francesca is the social media manager for Fresh Business Thinking — managing our networks and putting together our monthly social media newsletter.

Francesca is in her final year of university, writing her dissertation on the impact of social media in the ‘Arab Spring’ and although wants to work in online PR upon graduating, is still on her own learning curve so will be asking the ‘stupid’ questions nobody else wants to ask.


The Guest Speakers


20110606_094946_Louise-1.jpg Louise Findlay-Wilson is a regular speaker and commentator on PR and social media issues. The owner of Energy PR plus the creator of PrPro™ - a radical new service designed to enable smaller companies to handle their own publicity – Louise has worked in PR for over 25 years.

During this time she has handled campaigns for major brands ranging from Galt, the BBC, Cap Gemini and St Paul’s Cathedral through to exciting start-ups and owner- managed businesses – helping them use PR including social media to accelerate their growth.

Louise has written widely on the subject and has appeared on radio and TV. She regularly speaks at events all over the UK.

Her mission, as a successful entrepreneur and PR professional, is to get more companies using all the PR tools at their disposal (and that includes Linkedin) to achieve their business goals.



20120119_144841_Aaron_McGrath_FBT.jpg Aaron has been working in the online space for the last ten years. Initially working in the software services end of the business he moved into the publisher side over 7 years ago. Since 2004 he has worked in online advertising for both Yahoo! and Microsoft.

He joined Microsoft in 2006 and helped launch adCenter in the UK and France. He currently works for Microsoft’s SMB Search Advertising group where he is responsible for developing strategies that enable SMBs to grow their online presence on Bing.



20101105_165535_CedricChambaz.jpg Audience Marketing Manager for Microsoft Advertising, Cedric Chambaz is responsible for providing advanced tools and intelligence to help small and medium-sized businesses reach a high quality, relevant audience in order to achieve stronger results and better ROI.

Cedric joined Microsoft in March 2008 as UK Marketing Manager for Microsoft adCenter.

Prior to joining Microsoft Advertising, Cedric worked for Chemistry to direct the Kodak eCRM in EMEA, rapidly expanding his remit to all digital disciplines as a Senior Account Director at LBi.



20110610_145457_FilipMatous.jpg Filip is a freelance reporter with AAB Engage. Born in Canada to Czech immigrant parents, Filip lived in Vancouver until 18, working as a street magician and snowboard instructor. He saved up enough cash to move to the Czech Republic for a couple of years; finding his roots and accent.

Then, following a five year stint in the US, he moved to London in 2008, living in a shoebox above an off license in Shoreditch. He briefly took a desk job but resigned when he found himself shopping for rope and a tall closet. Vowing never to sit in a cubicle again, or curb his energy, Filip focused on his talents.

Now Filip runs the largest philosophy meetup in London. He interviews people who live with passion and blogs about it. He co-founded the popular London Blog Club with a couple mates and is happy to be active in the blogosphere. To earn his bread, Filip does what he’s fired up about: helping brands and people look cool online by helping them tell their story, usually through blogging.

“I love getting rid of distractions to uncover a person or brand's story and crafting a strategy to get the right eyeballs to see it,” he says. Clients he has helped with online presence include: The City of London Corporation, Sony Playstation, Hasbro, Jordan Brand and The London Communications Agency.



20120118_142701_cba25d73fe8344cdbafbdf8fe9b0080e.jpgJohn is an Entrepreneur and Founder of Linkdex. He can remember using a word processing machine and daisy wheel printer. He's been in advertising, then early IT, then Internet marketing and for the past 15 years has been a digital marketing entrepreneur.

He started his first business importing computer equipment in the late 80's then moving to Silicon Valley in the mid nineties to work with Internet startups moving to Alabama (yes, it is what you imagine it to be) as VP Marketing of email marketing startup Revnet Systems. Revnet was bought for a really silly sum of money by Messagemedia in 1999. Moving back to the UK in 2000, John setup one of the first SEO consultancies, Netrank, in the days before Google, selling it to LBi in 2008 for more silly money.

Determined to change a profoundly inefficient SEO operational model he formed Linkdex in 2009 with backing from VC's in London and Silicon Valley. Linkdex is doing just that.

He still indulges a passion for boxing and has a deposit on a 458 which his wife doesn't know about.



20120118_142540_malcolm1.jpg Malcolm Graham is the founder and CEO and owner of LimeTree. LimeTree is a leading Digital Marketing Agency, based in London. Before founding LimeTree, Malcolm worked for some very big companies like BP and Microsoft. Malcolm founded LimeTree in 2007 and has built it up from his living room to be one of the UK's fastest growing Digital Marketing Agencies with a team of around 15.



20120125_124047_JamesFinlayson.jpg James Finlayson stumbled into the world of SEO, through self taught interest in web technology and site development 4 years ago, and never looked back.

His background as an IP lawyer landed his first client in the competitive law vertical, and in the short space of time he’s been in the industry, his unconventional background and success as a consultant has given him the edge against seasoned agencies. In 2011 he joined Red or Blue Digital as Technical Lead to leverage his diverse knowledge to deliver results with leading brands and SMEs. Within Red or Blue Digital, James concentrates on the technical side of SEO as well as reputation management.

James is recently married and has yet to celebrate his first wedding anniversary, so approach him with marriage counselling in exchange for advice on SEO. He can also be easily bribed with overpriced chocolate.



20120131_112742_HughChappell.JPG Hugh has worked in the IT and publishing industry since 1976. He worked for Apple Computer in the UK from 1979 when the personal computer industry was in its infancy.

In 1985 he established Taxan (Europe) Ltd, a wholly subsidiary of Kaga Electronics, Japan. In an 18 year period at the helm the business sold 5 million computer displays and graphics adaptors.

His personal goal to own and manage his own business was realised in 2003 when he founded and acquired in 2005. Both on-line only publications quickly became market leaders in their respective sectors. The sale of in 2007 to Time Warner/IPC Media and in 2008 to Dennis Publishing completed his ultimate goal.

Hugh is now involved with several start-up organisations and companies either as a mentor and/or angel investor. He also works with more established companies in non-executive roles using his considerable experience to provide advice and an independent voice on strategy, performance, risk and people.

He has invested in Net Communities (network and publisher), (dating), and (car parking). His non-executive Director roles include Time Out Group, Dennis Publishing and


Phil Roebuck

20120125_142103_Phil.jpg Phil is CEO and founder of fixed-fee recruitment agency webrecruit.
In 2001, he brought to market webrecruit — a new business model that used the online space and in turn, changed the recruitment landscape and the way people hire.

A regular commentator in the online space, he has been featured in numerous publications advising entrepreneurs and hiring managers on the value of social media and how it can maximise any business’ success.

As the owner of one of the UK’s largest groups on LinkedIn, he specialises in working with business owners how to leverage online networks, transform their presence and build their brands.



20101105_165154_NickJames.jpg Nick James is founder of Fresh Business Thinking. In the five years that the site has been ‘live’ it has attracted 2,300,000 visitors — over 60% of these people have arrived at the site as a result of a ‘search’ query. publishes over 150 original articles every week and it’s this bank of quality content that generates the ‘search’ traffic.

Nick will be talking about how businesses of all sizes can create regular ‘fresh’ content, what that means for search results and how ‘quality content’ encourages other sites to link to yours.


If you are having problems completing your booking, please contact us on 0845 5000 328

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