By Daniel Hunter
The number of vacancies and candidates for marketing roles in The City surged in June, according to a jobs index.
In a sign of increased confidence among employers, the number of marketing vacancies in the City of London leapt by 42% in June compared to this time last year.
The results of the Robert Walters City Jobs Index, which tracks the number of jobs available and candidates seeking jobs in the City of London month-by-month, show that in June the number of candidates seeking jobs in the field also increased by 39%.
However, the number of advertised roles is still higher than the number of jobseekers, with 1.6 positions to every jobseeker.
Ben Stevenson, associate director of marketing at Robert Walters, said: “Since the start of 2015 we have seen the number of available positions in the City increase, driven by steady economic growth. Now, candidates are beginning to share this confidence as well, and are prepared to give up the security of staying in a role in favour of looking into new opportunities.
“This confident atmosphere has lead to particular demand for marketing professionals. Employers recognise that the favourable economic outlook is presenting valuable opportunities to secure new business, creating significant demand for skilled sales and marketing employees.
“While demand for professionals in other fields has been driven, to some extent, by pressure from regulators, the expansion of sales and marketing teams shows that firms are predicting strong growth in the immediate future and we have seen significant growth in demand for bids roles as firms increase their focus on winning work.
“If anything there is a shift towards an increased number of digital roles focused on social media, digital content, mobile engagement and online acquisition.”