Entrepreneurs start businesses either to make money or change the world, or so goes the school of thought. Adeem Younis is someone who breaks that mould.

He is the founder of globally renowned matchmaking website SingleMuslim.com, and the twice-Guinness-World Record-breaking humanitarian charity, Penny Appeal.

Adeem’s passion for creating businesses that do good saw him win the ‘Entrepreneur for Good’ award for the North, before going on to secure the ‘Great British Entrepreneur of the Year’ award for the region.

We caught up with Adeem to find out more about his story and his reaction to winning the two awards.

Did you have any real expectation of winning the ‘Entrepreneur for Good’ award, let alone the overall ‘Great British Entrepreneur of the Year’ award for The North?

Just being nominated for such a prestigious award was beyond my expectations. Having been acknowledged by the high-profile judges and being in the room with so many VIPs from the entrepreneurial world was more than enough of a prize for me.

Winning the ‘Entrepreneur for Good’ award is a testament to the incredible teams I’ve had the honour of working alongside, both at website SingleMuslim.com and Penny Appeal. Going on to take home the regional ‘Great British Entrepreneur of Year Award’ has been one of the biggest surprises of my career and recognises almost two decades of dedicated industry-leading work.

How refreshing is it to see an entrepreneurial-focused awards give recognition to entrepreneurs who launch something to do good, rather than just to make money?

The best entrepreneurs are those who are able to effectively solve problems, so naturally entrepreneurship and humanitarianism go hand in hand. Through creativity and innovation entrepreneurs are poised to change the world for the better. This is what my life and my passion is all about.

I think it’s amazing for the Awards to recognise this and celebrate those business leaders who make transforming the world a KPI for their own personal success.

Looking at the start of your journey, what motivated you?

I take my earliest inspiration from my mother, who took it upon herself to provide for our family after my dad passed away. She opened a stall in the local market teaching me how entrepreneurship, ingenuity and sheer hard work was a gateway for personal transformation. As I grew older and my first company began to take off I started to face pressure at home to get married, the only problem was I didn’t quite fancy the candidates that were lined up for me!


For the full interview, head to the NatWest Great British Entrepreneur Awards website.