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£2.1 Billion Paid By Businesses For Out-Of-Policy And Fiddled Employee Expenses

British companies failed to control costs from employees’ expenses during the recession, new research from GlobalExpense has revealed. read more


Fact, Fiction And The Internet

In their simplest form, many social networking sites are not much more than online diaries. Whether you’re thinking of Bridget Jones or Adrian Mole, Alan Clark or Samuel Pepys, most of us realize that a diary is just someone’s personal view, and not a reliable source of indisputable information. Most of us except for financial institutions, that is, or so it appears. read more


Riding The Marketing “Wave”: Taking Targeting And Customisation To The Next Level

Over the last few months there has been a great deal of buzz around Google Wave. Billed as an online tool for real-time communication and collaboration, Google Wave allows people to work together using richly formatted text, photos, videos, maps and other tools. The introduction of the Wave will evolve social networking to social marketing and allow marketers to better target and effectively encourage customer behaviour such as communication, collaboration, interaction and ideally, purchase. read more


Networking: The Global Language Of Successful Businesses

There’s a very good reason why referral networking is becoming an accepted and important marketing strategy in businesses worldwide: it works. read more


A Guide To Networking

As an entrepreneur or a business owner, when you’re looking to network it’s important to get a feel for the other companies who are in your industry, and those who target similar customers to you. This doesn’t mean schmoozing at every envelope opening, but attending relevant events for your industry or customer base to get a feel for what other companies are doing. You will quickly become aware of the possibilities out there, and you’ll often be inspired by interesting ideas or approaches taken by different companies. read more


How To Create A Low-cost, Low-infrastructure Start-up

Over the last couple of years, there have been a number of tools and techniques which have been developed for businesses which make it easy to establish and operate a start-up with minimal investment. While the costs of your products and their development may be significant, we’ve highlighted below a number of tools and techniques that can be used to establish the branding, IT infrastructure, marketing and also working practices for a cost-conscious start-up. read more


The Marriage Of Search And Social Media

There’s no doubt many businesses are aware of digital marketing’s power; particularly in light of increased demand for social media programmes. However, in order to maximise online expenditure, businesses should consider taking a holistic approach. Campaigns that address multiple platforms, such search and social media, continue to yield some impressive results as part of a wider marketing strategy. read more


Top Tips For Capitalising On Bank Holiday Bonanzas

With a run of Bank Holidays just around the corner, your business may be considering planning live music events, holding a comedy night or some other form of entertainment to attract the crowds. But what you may not have considered is how changes to your day-to-day business activities can create new risks. read more


How To Be An Effective Team Leader

To be effective and to work efficiently, teams need a leader. But what steps can you take to ensure you’re an effective team leader that successfully engages their team? Here Gary Wyles, managing director of Festo Training & Consulting outlines some of the steps you can take to make your role as team leader more satisfying, engaging and productive. read more


What To Do About Employee Theft?

This article discusses how to deal with a long-term employee, who has been caught stealing a very low value item for example a can of lemonade. read more