London 2012: Helping to Build a Brilliant Future for UK Businesses
< continued from page two
...facilities during the Games. With the influx of additional visitors to London and surrounding Olympic Games venues, a flexible working scheme where employees are provided with technology such as Cisco WebEx — so they can stay connected to colleagues and customers wherever they are — is surely worth considering.
As the big event approaches -and with the appropriate plan of action in place - businesses can maximise the potential of the Games to generate revenue and customers.
Building a brilliant future for SMEs
Whilst there are many opportunities before and during the Games, SMEs can also look...
...forward to the legacy that London 2012 is leaving behind. Many long term benefits for SMEs will emerge at the closing ceremony - not end there.
At Cisco, we are committed to our role as the Official network infrastructure provider for London 2012 but we see our Olympic Games investment as long-term. The Games can act as a catalyst and platform for SME growth and we plan to help such businesses in the coming years. The British Innovation Gateway (BIG) campaign, announced by David Cameron and Cisco CEO, John Chambers in January of this year set out plans to help build a brilliant future for technological innovation in the UK. BIG is a five year programme to discover and develop a new generation of innovative hi-tech companies to help create new economic growth.
As part of BIG, Cisco will be working closely with the Olympic Park Legacy Company to allow SMEs to flourish post Games. The BIG initiative supports the Government’s plan to create an East London Tech City from the legacy of London 2012, where high tech start-ups and SMEs can work. Cisco will also invest in deploying capabilities to connect the East London Tech City and other world class... continued on page four >