The business lessons from England getting hammered at cricket

By James White, CEO of intouchcrm

Being a big cricket fan, I have watched England (the number 1 team in the world for test cricket and supposedly the best bowling attack in the world) being given a good run around by a very good South African team over the past few days. England weren’t just beaten, they were hammered and to lose is one thing but to lose in the manner which they did was both a surprise and a reality check!

Driving back from a meeting, I thought about this result and how badly it had gone wrong for England and how...

...their experience shows me that sport is very much like business for a number of reasons;

You’re only as good as your last result: Regardless of how good you think you are, the reality is that whilst it’s nice to look back on the past and previous success, the best companies and business people will enjoy the success and then immediately focus on the next win as the past counts for little when you’re trying to create the future.

There is always room for improvement: No matter how good you think you are, the best will always look for ways to improve and get even better. The moment you think it’s impossible to improve then be prepared for the big fall (like England have just experienced).

You have to ride the roller-coaster: Whilst we would all like success all of the time, every business has their ups as well as their downs. If you want to enjoy the wins then you have to be prepared (and more importantly learn from) the defeats! Sometimes you’re up and sometimes you’re down. Enjoy the ride and you will prosper in the end.

Keep climbing when you reach the top: When you reach the top in your... continued on page two >

 

 

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