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Customer Relationship Management - Q&A

We have invested in a Customer Relationship Management (CRM) product and I don’t feel we have improved our sales, well actually it is telling me we haven’t. I have lots of stats and pie charts, but I don’t know what to do with them. I have 3 sales people and myself, I tend to manage our larger clients, can you tell me how to get the best out of my CRM package? read more

 

So What Is CRM Anyway

In recent years, the term “Customer Relationship Management” or “CRM” has been pitched around most areas of business. But what does CRM actually mean? More importantly, what can it do for new, small or expanding businesses? read more

 

Choosing a CRM system

By Guy Clapperton. There is a perception among small businesses that customer relationship management, or CRM as it’s often called, is something best left to the larger companies. To take this attitude is to risk losing a lot of business advantage, though.... read more