Go Understand CRM

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...with in a satisfactory way. A good example is when a sales person speaks with or meets a potential client, the information gained and the actions agreed upon are entered into the CRM system to remind individuals when specific dates or milestones have been reached or when action is required.

As a result, companies are likely to achieve greater revenues and margins through improved processes.

Benefits of CRM

CRM helps your organisation get a better insight into the behaviour of customers', such as when they typically buy, what they buy, discounts...


...offered and so forth.

• It will help you improve your customer service because it allows individuals, whether sales technical or support personnel, to have access to all the correct information required to deliver a good service.

• It allows users to maximise sales opportunities because they can spot potential trends early on, allowing them to ‘cross-sell’ other products and services and 'up-sell' existing products, as well as improve closing rates.

• It helps you to profile customers' in order to analyse particular market sectors.

• It will allow senior personnel to gain a better view of sales activities.

• It allows both sales and service departments to see the status of a sale, an outstanding service call, or a complaint that needs to be resolved.

• It enables sales management to track performance by individuals according to the number of leads received and generated, how long it takes them to close a sale and the average order value per sale.

• It can also be used to help determine a company’s marketing strategy.

Ben Weiner is COO for Conjungo, the technology information resource and supplier search engine. Visit to continue reading about CRM software in plain English.

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