Stand Out From The Crowd By Building Up Your Own Personal Brand
By Marcella Frati, Chairman Of MarcellaFrati Communications and Director of NMG Italy
As I sit down to write about “Standing out from the crowd” there are at least 10,000 people around the world who are talking about this concept. I just Googled “stand out from the crowd” and got something like 18,000 hits. All around the world people are trying to “stand out from the crowd”, or trying to do anything which can defined as “making a difference.”
Everybody can talk about standing out from the crowd, but how many people out there are really doing this? And how many of them...
...are getting anything out of it?
The key is to define where you want to make a difference. Standing out from the crowd is a tool that allows you to compete in a distinctive way to be successful; either you are navigating in a “red ocean” or in a “blue ocean” and life is much more difficult in a red ocean (I really liked the book Blue Ocean Strategy...).
But there are several ways to do so.
I particularly like the concept “stand out by building your brand” and that is what I personally did. In many parts of the world, at this moment, people are learning how to develop personal brands, based on the view that to thrive in this new enviroment you must identify your personal assets and clearly communicate your unique promise of value.
Personal brand is surely one the most effective and innovative strategies you can use to achieve professional success and fulfillment.
I am a good example of how the “brand called me” brought success.
A few years ago, after twelve years of twelve hour days (often week-ends included) working for an Italian company, I was laid off. In need of a new job, I... continued on page two >