Social Recruiting Top Tips For Small & Medium Sized Enterprises
By Julie Bishop
Evolution of Social Media has given opportunity to small & medium sized enterprises (SME’s) to compete with large corporations on a level playing field. Social media has allowed smart thinking businesses to cut their recruitment costs and in this economic climate any saving is welcome.
Using social media to recruit is still alien to many businesses and is way down the list when a vacancy needs to be filled, however more businesses are beginning to realise the effectiveness of social recruitment.
Waiting to use it for when a vacancy needs to be filled is too late, social recruiting works...
...at it’s best before any vacancies arise, think candidate attraction not job pushing.
To do it well you should be continuously engaging with people, allowing potential candidates to ask questions and give them an insight to your business. When the time comes to recruit you can cherry pick from your online communities. These communities are filled with people you’ve made relationships with, employees, suppliers, fans of your brand, passive and active candidates.
There are some that may think haven’t got time to build relationships but talent is scarce and it’s not going to get better, plus think of the benefits.
Building relationships with talent
A competitive advantage
Reduced time to hire
Higher acceptance rates
No more job pushing
So what are my top tips for Social recruiting?
1)Develop a Social Recruitment strategy, this is vital. What type of candidates do you want to reach? what social media would they be using? What steps will you take to reach them? Why should they choose you as their preferred employer? What do you want them to do? Just some questions to consider when working out your strategy
2)Careers page: Make sure your website has a careers page, not a vacancies page but a page which speaks... continued on page two >