Time Saving Social Media Tools
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...part of or want to join. That’s where client applications come in…
Using a desktop client like HootSuite or TweetDeck, allows you to monitor tweets in a really easy to view, customisable column format.
Here’s a screenshot showing some of the columns I’m monitoring (with content blurred deliberately).
With my Tweetdeck I’ve chosen to display a column for mentions (i.e. conversations) including me @NicholaStott; my Inbox (which are direct messages that can’t be seen by other twitter users), mentions for my company twitter account (@themediaflow) and a search column, which shows...
...results for the official hashtag used by an industry conference I recently attended.
Now this is a great feature.
Imagine the possibilities if you set up a search column for e.g. “[competitor product]sucks”? Or “good [your product] provider”, “professional [your expertise] speaker”, or “[your sector]advice”.
Using a desktop client you can also schedule tweets and cross-post a message to other social media accounts such as LinkedIn or Facebook. There are some social media types that would baulk at the supposed inauthenticity of scheduling a tweet or cross-posting a message, however as long as these features are not over-used, or used solely for self-promotional commercial messages then I think these are great time-saving features.
Tip: Cross-post only selectively and from Twitter to other platforms (not the other way around) as Twitter’s 140 character length is the most restrictive.
Your Mobile Phone
Even better news; client apps like Hootsuite and TweetDeck are available for most smartphones. Facebook and Linkedin have custom apps too. Catching up with your social networks via your smartphone is actually a great way to save yourself time as you can do this on the train on the way to meetings, or whilst attending an event or conference (using the event hashtag).
Establish Yourself as an Authority
So much of the “how” to establish yourself as authority... continued on page four >