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How To Respond To Feedback On Social Media

Many companies are reluctant to develop a presence on social media platforms, citing the possibility for negative comments and feedback. read more

 

Why Your Brand Should Invest In Google+

Often, when talking to businesses about websites, social media or just their online profile in general, one of their biggest frustrations is that, when they search Google for their own service or product, their greatest rival’s website appears above their own in the results. read more

 

Introducing….Twitter Advertising

Innovation and evolution are two words that will always be associated with our friends over at Twitter and that has been evident with its recent launch of Twitter Advertising. This new service will bring with it keyword targeting in timelines, letting advertisers target users based on intent. read more

 

6 Steps To Your E-Commerce Social Media Success

The integration of social media is a must in retailer-customer communication for most online retailers. And yet Facebook, Twitter and others are not simply digital playing fields. There need to be rules. The basis of success is to implement social media activities in the overall strategy of the company based on a plan. read more

 

How Google+ Can Help Your Business

When it comes to promoting your business through social networking, your thoughts probably turn to Facebook or Twitter. However, if you’re looking to improve your Google ranking or to link your social networking with other aspects of your business, your best bet is to focus on Google+. read more

 

Companies Improve Internal Communications with Social Networks

Digital media from Google search to Facebook are forcing companies to rapidly evolve how they do business. Marketing, PR and sales departments have witnessed major changes in the past decade as they are forced to adapt to how consumers are communicating and buying online. However it remains both a missed opportunity and an oversight for many companies who have only used social media to communicate externally. read more

 

Are Brands Becoming Their Own Worst Enemy On Social Media?

Brands are taking over social media. Facebook is no longer the place you go just to chat to old school friends. Now, you can't move on the site for sponsored posts in your news feed and there's always that optimistic friend who believes that Apple really do have a spare bunch of iPhone 5 handsets lying around, ready to ship out to people who share their post. read more

 

Vine For Businesses — The Key Points

Twitter recently launched a new video sharing app called Vine. The service enables users to create and upload six-second videos using their iPhone, and to share them directly to Twitter or Facebook. read more

 

Companies Who Rock at LinkedIn

In order for a company (and individual) to succeed at LinkedIn then it should be: read more

 

Smart Ways to Enhance Your Company’s LinkedIn Page

As we mentioned earlier in this newsletter, Linked In introduced a new Company Page layout with improved features in October 2012. Just like the less professionally-centred social media sites Facebook one of the biggest changes was the banner picture along the top of the page, read more