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In Search of Satisfaction: Five Steps to Customer Satisfaction Management

Albert Einstein's quote, ‘Only a life lived for others is the life worthwhile’, could not be truer for brands operating in an era when a reputation for delivering customer satisfaction can act as a marketing trump card. A satisfied customer can be equivalent to many advertising £’s as they will act as a human marcomms tool for the brands they support, through enhanced brand trust, the power of recommendation and sharing positive experiences through social media. Here follows five steps to getting customers to this satisfaction haven. read more


Making The Most Of Website Visitors

Traditionally, the primary challenge for any business with a website has been to generate traffic from potential buyers. As a result, the last few years have seen an explosion of new online marketing methods focused on driving new customers, from search engine optimisation and video advertising through to social media and affiliate marketing. read more


How Will The New VAT Changes Affect Your Business?

Carol Cheesman of Cheesmans Accountants explains the new VAT changes and how they will affect businesses. read more


Emerging Grey Cinema Market Offers Exciting New Opportunities

The ‘grey market’ is a section of society not so often considered by marketers. Many brands and big names choose to focus their campaigns on younger audiences, assuming that they are more likely to engage in social media and other modern forms of advertising and marketing than their parents or grandparents. This may be due to the fact that modern technology, the internet, digital television, and mobile phones are assumed to be the playground of the young; but in reality, this is not necessarily the case and marketers may be missing out on a golden opportunity. read more


How do you Build up Trust as an Independent Retailer?

It can be tough for a small ecommerce retailer to build up their brand and grow the business. They have to shout louder to get their voices heard, don’t have the economies of scale that the big boys have and are continually working on building their customer base. read more


Why Businesses are looking in the Wrong Places when it comes to Problem Solving and Nine Tips to help you look in the Right Places

If a business has a problem that needs solving, whatever it is, there tends to be a pattern as to where the business owner will look for a solution. Some will almost always look inward i.e. at the internal processes and systems, and other will almost always put their focus externally i.e. at the market and business environment. While both have merits neither is sufficient on its own. read more


Innovation Is The Key To Unlocking Market Potential

In 2013, the UK spent £91billion online as the online retail market grew 16% (IMRG, 16th Jan 2014). As more and more of us use our mobile devices to shop, IMRG forecasts that 2014 is set to perform even stronger, with 17% growth estimated for the year and a total online spend of £107 billion. read more


Your Clients Have Been Abused... And What To Do About It

There was a golden age in the years before the internet. Clients of lawyers, accountants, architects, business consultants and financial advisers looked up to and respected their advisers. In fact, it was a two-way thing. read more


10 Things To Do In The Next 10 Days

Half the business world is incredibly busy whilst the other half is just waiting for something magic to come along. This checklist is aimed at businesses that are slowing down… feeling like they have got stuck… stuck staring into the headlights like the proverbial rabbit! read more


Export Week: Three Core Trends Impacting UK Supply Chain Skills In 2014

The British economy is bouncing back. Yesterday (Tuesday) the International Monetary Fund (IMF) revised upwards its projections for UK GDP to 2.9% growth this year, retail sales in December were reported by the Office for National Statistics to be up 5.3% on a year ago, and the CBI’s quarterly Industrial Trends Survey for the three months to January 2014 showed growth in new manufacturing orders was the strongest since April 2011. With encouraging signs of a resurgence in Britain’s economic activity, what are the expectations for supply chain careers in the coming year? read more


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