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Top Tips For a Successful Recall

Effective recalls must run like a well-oiled machine. Every aspect needs to be coordinated and documented, while communications have to be well targeted. Correspondence between disparate partners creating and selling the faulty product and the affected consumers purchasing the product must be made swiftly. Each individual concern of those affected has to be answered with an authoritative response. In addition, every detail must be documented carefully to prove due diligence to regulators. read more


Making Your Customers Work for You

How can businesses deliver true self-service without damaging customer experience? Asks Jeremy Payne, International VP Marketing, Enghouse Interactive read more


What? You Want To Pay Me In Euros?

If you’re deliberately targeting an overseas customer base or acquired them recently, have you had that moment when you say, “What? You want to pay me in euros/dollars/rupee/etc.?” Having navigated your way to finding reliable trade partners, understanding the perks and quirks of your new market, and getting to grips with the legal implications, you may have thought the main challenges of breaking into a new market were behind you. read more


Innovation, Not Cost, Should Drive Customer Experience

IT now permeates every fibre of every business — and increasingly it must extend outside the traditional business boundary. With 77% of people using mobile as primary route to the internet according to Google Think Insights, organisations need to think carefully about how best to interact with customers across multiple channels. But while it is tempting to exploit online and mobile channels to streamline processes and encourage customers towards self-service activity, cost alone should not be the driver. read more


Playing to our Strengths: How UK Businesses can Harness Omnichannel to go Global

The UK has become the world’s second biggest online retail exporter. According to the British Retail Consortium, shoppers from all over the world are demanding UK goods, from UK brands, purchased easily over the internet. Consumers don’t mind if a product they want is at a local store or in a shopkeeper’s window halfway around the world. It’s now less about location and more about consumer engagement — anytime, anywhere. read more


The Murky Waters of Mislabelling

The issue of mislabelling came under a huge amount of media scrutiny in 2013 with the horse meat scandal, where UK supermarket chains including Tesco, Iceland, Aldi and Lidl were caught selling frozen beef burgers containing horse meat. This pushed up the number of food related recalls in 2013, with 58 per cent of all recall notifications being related to food products. This highlights how intrinsically linked mislabelling and recalls can be. read more


Starting an Online Retail Business? Tips and Tricks to Choosing the Right Platform

There is so much potential for home retailers and small businesses when selling on online marketplaces. But with so many platforms to choose from, it can be hard to know which will suit the needs of your business and reach the right audiences. To help retailers make the most of the marketplaces available to them, ChannelAdvisor has come up with some top tips to amplify sales and expand your online presence. read more


In Search of Satisfaction: Five Steps to Customer Satisfaction Management

Albert Einstein's quote, ‘Only a life lived for others is the life worthwhile’, could not be truer for brands operating in an era when a reputation for delivering customer satisfaction can act as a marketing trump card. A satisfied customer can be equivalent to many advertising £’s as they will act as a human marcomms tool for the brands they support, through enhanced brand trust, the power of recommendation and sharing positive experiences through social media. Here follows five steps to getting customers to this satisfaction haven. read more


Making The Most Of Website Visitors

Traditionally, the primary challenge for any business with a website has been to generate traffic from potential buyers. As a result, the last few years have seen an explosion of new online marketing methods focused on driving new customers, from search engine optimisation and video advertising through to social media and affiliate marketing. read more


How Will The New VAT Changes Affect Your Business?

Carol Cheesman of Cheesmans Accountants explains the new VAT changes and how they will affect businesses. read more


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