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Signage and its Influence on Brands

When it comes to the success of a business, especially in retail, nothing comes close to the importance of proper branding. Its benefits are immeasurable as they form the basis of a customer's relationship with the business, cementing its core values. However, while there are numerous things that contribute to a brand, one of the most vital elements in this concoction is signage. read more


Online Marketplaces are a Vital Tool for International Expansion

Consumers are increasingly using mobiles, tablets and other electronic devices to make their purchase online; many are moving away from traditional bricks and mortar shops and into more of a multichannel environment. This shift offers the opportunity for consumers in any country to browse and purchase goods online from retailers all over the globe. read more


Why Interactive Retail Experiences Should Not be Reserved for Bricks-and-Mortar Stores

We all know how important the customer experience is. It’s what drives loyalty and sales, and ultimately gives businesses a way to avoid a race to the bottom on price. read more


Bridging the Online-Offline Gap: How can Businesses use Mobile to Supercharge their Omni-Channel Retailing?

For retailers looking to breathe new life into their ad campaigns, omni-channel retailing offers a massive opportunity to deliver captivating and relevant content, especially via location-based targeting. Among Britons online, smartphones are the most common internet-enabled device (1.7 per household), followed by laptops (1.3) and tablets (1.2), according to recent IAB/PwC data. read more


Retailers Live or Die: Now is the Time to Embrace Digital

With many high street stores and e-retailers still unable to offer a true seamless user experience (UX), it is no surprise consumers are becoming disengaged. The pace of IT change within the sector is moving at such a rapid rate it is time for retailers to recognise that those that innovate through technology will win the hearts and wallets of the customer and those that don’t will be left behind. read more


How Clienteling Can Win SME Customer Hearts (and Wallets)

Bricks-and-mortar retail can seem like a game of two halves, weighted against smaller businesses. Rents, workforce, operational resources – everything comes at a price. read more


The Mobile Challenge – How to Convert Browsers into Buyers

Tablets and smartphones are increasingly becoming our favourite shopping tools and this trend is set to continue. They allow us to compare prices, get discounts and browse and infinite range of products. read more


Why Record Store Day is Music to Small Business Ears

Calendar events can do more than boost the profile of niche industries – they can drive new custom for independent businesses. read more


How retailers and hospitality businesses can build better experiences

Today’s consumer has never been more demanding. Their reliance on technology is higher than ever, and using it as part of their daily routine is now the norm for many. As new technology continues to hit the market, these consumers are being swamped with new things to experiment with — and it’s something that they expect their favourite shops and restaurants to cater to. read more


Businesses that Fail to Consider Disabilities are Turning Customers Away at the Door

Many British businesses are losing out on a significant market by failing to provide access for people with disabilities. One fifth of the population has a disability, representing an estimated spending power of £200bn. Small businesses can't afford to ignore the needs of this enormous market. read more


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