Cloud Power – Quite Literally At Your Fingertips

29/02/2012

By Paul Harris, Marketing Director at UKFast

There’s a mobile revolution taking place and SMEs are caught right in the middle of it. Hosting in the cloud is responsible for driving this trend where we can work from anywhere, at any time and on a multitude of devices. Whether it’s the smartphone, working from home or the tablet, productivity has shot through the roof for the savvy businesses that are drawing their applications down from the cloud.

At a recent round table on the Mobile Web, Ronnie Brown, managing partner at marketing agency Quirk London pointed out that it’s a misnomer to...

...call your mobile a ‘phone’ these days as 23% of global web traffic came from mobiles in 2011. We’re all carrying a mini-computer in our pockets and how effective that is for your business very much depends on whether you are ‘in the cloud’.

As the workforce becomes more mobile and more global, executives must find ways to adapt their systems and processes to evolve with the changing realities of the workplace. It’s no longer required to be a fixed location; teams are working seamlessly, whether they are in Starbucks or the boardroom.

When cloud first cut through the hype and became a viable business option, IT managers raved about flexibility as its unique selling point. Today, 50% of SMEs choose the cloud for its flexibility. But, where the IT manager sees the flexibility in the mechanics of the infrastructure, the MD is reaping the rewards in the mobility and accessibility of their information and systems.

This flexibility of delivery is a key contributor to 58% of cloud users claiming that the control they now have over their data has never been better. It’s also a big reason why [b]72% of cloud users are looking to move more applications to the cloud... continued on page two >

 

 

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