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Emerging Technologies Set To Explode In Popularity In 2008

At the start of each new year the internet is awash with articles heralding the next big ‘something’ set to revolutionise the three big W’s. The Internet Advertising Bureau’s Programmes Manager, Jack Wallington discusses the emerging technologies set to explode in popularity in 2008. Internet porn. Outlook email. Google. Flickr. Youtube. Facebook. These all have something in common: they didn’t do anything radically new, they just did it better than anyone else. They are all showcases for usability. read more

 

Ten Things To Check Before You Hit Send …

I still, even after 11 years, find it difficult to hit the "send button". Here are the last ten things I do just before hitting the “send now” button: read more

 

Search Engine Spam

Most of us think of spam as junk email. Search engine spam is different. Search engine spam is any means of manipulating search engine spiders to artificially boost a website's page rank or positioning on search engine results pages. In other words, search engine spam is any tactic employed by site owners to fool search engine spiders. Not a good idea. read more

 

Harness The Power Of The Internet

The cost-effective nature of the Internet as a marketing tool makes it hugely attractive to small and medium sized businesses. However finding accurate information about Search Engine Marketing and Search Engine Optimisation is a challenge. The trend within large organisations is more and more taking the SEM function in house. And this may well be the way forward for smaller successful businesses in their quest to harness the power of the Internet. read more

 

Using Social Networks And Blogs To Build Reputation And Awareness

Content, in the form of blogs (weblogs), articles and the threads in clubs and forums, is an excellent way of getting noticed. The Internet is the global equivalent of Speaker’s Corner in London’s Hyde Park, where you can hear and present ideas on any topic to an audience that will make its views known, often forcefully. If your content is placed well, at high-volume sites, it will be picked up readily by the search engines plus blog consolidators like Technorati and Google Blogsearch, with a resultant increase in your visibility. read more

 

No Pricing Strategy Could Equal No Profits!!

When the economy slows down, not having a pricing strategy can seriously damage profitability. Price is the only one of the 4 ‘P’s in the classical marketing mix that generates sales revenues – and more importantly you may think, price is a key determinant in deciding your company’s overall profitability. read more

 

Broadband 'Could Be Enhanced Easily'

Small firms could improve their internet connection with a small amount of help and little monetary investment, according to Thinkbroadband.com. The independent broadband news and information site reports that companies may be able to benefit from enhanced access through a number of means, including checking exactly what product they are receiving and seeing if speed upgrades are available. read more

 

Social Networking That's Good For Business: Horsesmouth.co.uk

As companies both small and large fret about the number of hours their employees spend on social networking sites such as Facebook and MySpace, a new site is about to be launched where spending that time online could have significant benefits for businesses, from budding entrepreneurs to large corporations. Horsesmouth.co.uk is the UK’s first ‘pro-social’ networking site. This means that rather than providing a platform for people to exchange pictures, music and gossip, horsesmouth encourages users to share more meaningful knowledge in a more purposeful way by supporting and mentoring each other. read more

 

Making The Most Of Social Networks

Today we face the birth of a kind of media juggernaut, otherwise known as the online social network. It creates media which is cheaper, faster and more powerful than anything the traditional, slow-moving and expensive media can create. Let's start with the first iteration of social media: the blog. The rise of blogging has been phenomenal. The ‘blogosphere’ has 2–3 million legitimate posts a day, which means over 150,000 posts per hour or 25 a second. read more

 

The End Of Marketing As We Know It?

Technology is moving fast and the changes are having a profound effect on how we work in business. Ten years ago Google had no users; today they claim a 65% share of the UK search market. Social networking sites were unknown less than two years ago, yet if you asked a crowd of 20 year olds if they had a social networking account then you are likely to find that 100% of them have a facebook (www.facebook.co.uk) account. In addition, technology that would have been only science fiction five years ago is now just two to three years away from production and mainstream usage. read more