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I Dare You To Ask For Feedback!

I Dare You To Ask For Feedback! read more

 

Why Is Strategy So Difficult?

What is strategy? Robert Craven defines in simple terms the real meaning of strategy in business. read more

 

Marketing And Strategy Stink - What To Do?

Robert Craven provides some solutions to help improve marketing strategies. read more

 

Confessions Of A Copywriter

Jackie Barrie offers a copywriter profile... of herself! read more

 

A Day In The Life Of A Copywriter

Jackie Barrie looks at the routines of people who write for a living. read more

 

Charity Copywriting - Part 1

There is a particular art to attracting fundraisers, sponsors and supporters for non-profits and charitable causes. Here are some ideas to help with your charity copywriting read more

 

Have You Seen My Boobs? Lessons About The Importance Of Proofreading

Proofreading is important, because people judge you by the accuracy of your written communications. Here are my favourite examples of when writing has gone horribly wrong. read more

 

Customer Satisfaction Is Easy - So Why Do Some Companies Make It So Hard?

When it comes to customer satisfaction or customer retention, it seems to me that it is the little things that can have the biggest impact. Adrian Swinscoe offers some examples of companies that have got it badly wrong. read more

 

What's The ROI Of Your Marketing For Customer Acquisition And Retention?

Business growth is based on a combination of customer acquisition and customer retention strategies depending on the stage of your business. Are you measuring the marketing return on your investment (RoI) in each of these areas? read more

 

What Sort Of Customer Relationship Are You Trying To Create?

In today’s modern world, in order to manage and grow your customer relationships you have to understand what type of relationship you have. There are various types of relationships that a customer can have with a business. The types listed in this article are some of the relationships that exist and form a continuum. read more