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How To Make Information Beautiful

Conveying tricky concepts through a picture while engaging your audience is a big ask, but one writer and designer David McCandless answers with ease. The Guardian journalist and author discusses why information is beautiful and exploring anything "strange and interesting". read more

 

Digital Confusion Will Pave Way For A Marketing Industry Shake Up

A report by North West Vision & Media recently stated that “Buyers [of digital services], especially less experienced ones, are limited by their own knowledge of the sector and the options available to them.” The report, entitled Creative Currency, also concluded: “With the consumer environment and technology developing at such a pace, they [buyers] seek advice and guidance as to what is possible, who they should approach and how much they should expect to pay for services. They are limited by their own knowledge and experience.” read more

 

Is Article Marketing Dying As The Use Of VideoSoars?

It seems that a lot of people are questioning whether article marketing as a lead generation tool is "dying" because of video. Here's realproof that article marketing is alive and kicking... read more

 

Managing The Middle East’s Media

How can Middle East PR consultants be taken seriously as professional communicators when we can’t even get the basics right? Until we do, says Andrew Mackay, an Abu Dhabi based director of International Insights, part of the All About Brands plc group, the PR / media relationship will be as uneasy as it always has been. read more

 

Where Now For The Media Sector?

The traditional media scene is facing unprecedented changes, like few other industry sectors. In the second of two articles for this month’s Fresh Business Thinking marketing newsletter Allan Biggar, Founder and Chairman of All About Brands plc, a specialist branding and marketing services company, continues by reflecting on how the industry is trying to adapt. read more

 

Whither The Media?

The traditional media scene is facing unprecedented changes, like few other industry sectors. In the first of two articles for this month’s Fresh Business Thinking marketing newsletter Allan Biggar, Founder and Chairman of All About Brands plc, a specialist branding and marketing services company, looks at the cause for those changes and reflects on how it’s trying to adapt. read more

 

How To Use Your Marketing Budget Wisely Through The Downturn

David Holt, business development manager of social media and search engine optimisation (SEO) specialist Amplify, gives practical tips for business owners and entrepreneurs on how they can squeeze the most from SEO and capitalise on social media explosion. read more

 

Building Reputation

CEOs globally agree that public trust in business has deteriorated and its reputation has suffered in the aftermath of the banking crisis. But companies can take steps to rebuild confidence and to win back hard-won trust, argues Allan Biggar, Founder and Chairman of All About Brands plc, a specialist branding and marketing services company. read more

 

Communicating In A Downturn

Managing change and then communicating it effectively in times of uncertainty is as important as the transformation itself - even if the news is sometimes unpalatable, argues Bridget Biggar, Managing Director, Management Intelligence, a member company of All About Brands plc, an international marketing services and communications consultancy. read more

 

The World Cup: Putting Nations On The Map

Country branding is becoming ever more important, and the opportunity to profile a nation doesn’t come much better than the World Cup. AAB Chairman Allan Biggar looks at how the real winners of the tournament were the smaller participating countries which look forward to far greater returns than those reaped by other larger early departing World Cup nations such as France or England. read more