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How To Write An Engaging Brief To Get The Best From Creative People
Whether it is for your business stationary, a print advert or creative for a whole media campaign, SMEs need creative services, and getting the best results starts with a clear and inspiring brief from you, the brand owner. read more
How To Make The Most Out Of Available Marketing Channels
In today’s marketing world there are a plethora of channels upon which brands can engage their customers, but many companies underestimate the importance of integrating them. Campaigns that make use of multiple marketing channels at once are often the most effective; indeed a multi-channel approach should be greater than the sum of its parts. read more
Optimising The Mobile Customer Experience
According to research carried out by Google and IPSOS , 64% of UK in-store consumers use their smart phones either to research the products they are looking at, or perform price comparisons with other retailers. To put these numbers into perspective, UK retailer Dixon Retail reported in-store revenue of £8.19bn for their financial year ending June 2012. This means that the in-store, smart phone wielding consumer contributed over five billion pounds to the bottom line of this retailer. read more
Get It Right: Know Your Target Market
The availability of so much information about companies and markets online does not make businesses more efficient at identifying and then targeting customers. According to the last CSO Insights report on sales productivity, 61 percent of sales teams use the internet for account research. The same report found that teams still spend nearly a quarter of their time (21 percent) on insight and lead generation — which is the same sort of time they spent in the pre-internet era. read more
Best Of Friends Or Sworn Enemies — How Sales And Marketing Needs To Work Together In 2013
The relationship between sales and marketing departments is often perceived as a fraught one — marked by feelings of suspicion, misunderstanding and attempts to shift blame. However, with the economy remaining weak and predictions not looking positive for the year ahead, sales and marketing teams need to start working in unison, otherwise businesses will continue to struggle. read more
Time To Bulk Up?
Here are some ideas about how you can sell more stuff by packing it in new and improved ways: read more
Be Specific. Yes, You.
On the train into London this week, an advert was staring me in the face. It was by Unicef, asking me to donate £3 to buy a blanket to keep a child warm this winter. read more
Question Time! - How to Choose the Right Media for your Marketing
Every issue I encourage readers to share their PR problem, with the promise that in true ‘agony aunt’ style I will do my best to answer them via the pages of this newsletter. Well, this month, I received such a call for help. Someone who runs a small boutique emailed me saying… read more
How to Plan a Video Marketing Strategy that Works
If you've ever struggled to get the results you want for your business, it's probably because you're trying to seduce your customers with text. But without a punchy writing style and something important to say, text can be dull and difficult to relate to. And that's what people want – something they can relate to. Enter video. read more
Marketing -The Route To Untapped Sales?
Google estimates that 57 per cent of SMEs are using the internet as a sales channel to grow their business and, according the search engine, 81% of SMEs that have used internet marketing have said that it has helped them to increase their customer base. Good advice, as we are reported to finally be emerging from a double-dip recession in the UK. Market your business, market it internationally and utilise new technology and online sales channels and your business will grow… simple. read more
