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Working In Public Relations: The Opportunities To Grab On To

The big PR challenge for lots of companies is a lack of news. While it’s true that most businesses only launch new products, win big contracts and expand their business empires once in a while, that shouldn’t mean their story pipeline needs to dry up. They just need to know how to create some news. One of the easiest ways to do this is to hitch a ride with current events. In essence you simply keep any eye out for things that are topical or already hitting the headlines and find a way of attaching your own story to it. read more

 

What Are The FAQs Of Marketing And How Well Do You Score?

The first Bright Marketing seminar took place in mid-2002 and since then the workshop has been delivered over 360 times to approximately 30,000 business owners, managers and directors. Every event has started the same way, asking the question, ‘By the end of this session, what do you want to know how to do?’ read more

 

How To Improve Your Marketing

The cost of hiring an external designer can be prohibitively expensive for small businesses, but the importance of having professional-looking, well designed marketing materials cannot be understated. Here, we share our top tips for businesses that are looking to design their marketing materials in-house. read more

 

Why We Supported Red Nose Day

Last month, the team in London threw themselves into fundraising for Red Nose Day. The main activity was a wine-tasting fundraiser that the guys have organised with the Embassy of Slovenia. The Embassy very kindly donated a range of Slovenian wines, little known outside Slovenia, but acclaimed by those in the know, such as the eminent Master of Wines, Jancis Robinson. read more

 

Restoring Trust In Business

As I wrote in the marketing newsletter at the beginning of the year, there have been an unprecedented number of CEO transitions taking place in some of the UK’s biggest companies. Of course, many of them will be overwhelmed by the volume of information they need to assimilate and the immediate decisions they need to take, some on only limited understanding of the facts to hand. Even for those who have been ‘groomed’ as successors in the best tradition of corporate succession planning, the enormity of the job may still come as a surprise. read more

 

The History Of Sports Marketing

Sport has a global reach. It’s accessible to all and understood by all, but above all else, it evokes emotional highs and lows in us like no other form of entertainment. For the right brand, an association with something that powerful is highly desirable. The value of linking sports with brands has been understood for well over a hundred years, which is why sports marketing is not the new phenomenon people might believe it is. read more

 

Ten Ways to Successfully Market Your Business

Social media sites such as Twitter can be key to marketing your business, but unfortunately these are often overlooked. Below are my top ten tips on how to bring your business into the 21st century, using modern and effective marketing tools. read more

 

How Much Marketing Is Enough?

As many government departments and related organizations start to feel the effects of this year’s budget, your CFO may be wandering around thoughtfully polishing their scalpel and thinking about where they can trim some budget fat. All too often, marketing or PR is the first area catch their eye; the old adage about spending money to make money is very easily forgotten when times are tough. read more

 

Brand MENA: A Business Confidence Restoration Challenge

In this article, Andrew Mackay assesses the challenges now facing the inward investment and tourism authorities in the Middle East and North Africa. If there is one business lesson to be learned from the momentous events in the Middle East and North Africa these past few months, it is the fragility of reputation. People power succeeded where diplomacy and political dialogue spectacularly failed, dealing a massive body blow overnight to the carefully-nurtured business reputations of Tunisia, Egypt and the Kingdom of Bahrain. read more

 

Playing The Brand Game

Branding borrows some of the same principles as playing games. In this article, Rishi Dhir, sets out his five principles to a successful brand. As human beings, it seems we’re almost hard-wired to play games. Whether it’s solving a Sudoku puzzle on our commute to work, playing a game of Monopoly at Christmas with the family, or having a relaxing round of golf at the weekend with friends, games-playing satisfies an innate need to flex our intellectual, creative and social muscles. read more