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Managing Your Reputation
Not so long ago, super-injunctions were the latest celebrity fad in reputation management. And, with the rise of reputation management companies, you’d be mistaken for thinking that managing your reputation was someone else’s job read more
Transparency And Your Personal Brand
Transparency is a trend that is engulfing all aspects of our life. In business, transparency helps to build trust and the same can be said for our personal lives. To see how the loss of transparency can erode trust we need only see how the rapidly unfolding situation with the News International is affecting their reputation read more
What Makes You Great
When was the last time that you had a good think about what makes you great? Not many people do, probably because it’s not very British. We’re much better at saying what we’re rubbish at. Being clear as to what makes you great is crucial when it comes to selling yourself or persuading others to get you on board. They’re going to want to know. read more
Top Tips On Winning Awards For Your Business
Awards are a fantastic way of reinforcing your company’s reputation. When you win an award it’s an automatic endorsement that your business is successful, good, better than competitors and worth dealing with. So how do you increase your chances of being on the receiving end of an award? read more
Working In PR: Asking The Right Questions To Your Clients
You don’t ask people ‘how much they earn,’ or women ‘how much they weigh’ or slightly short men ‘how tall they are’. All of this is perfectly understandable, as the questions may cause embarrassment. But there’s another question that most business people NEVER ask, and it’s not at all embarrassing. What’s more, if they asked it, they’d increase their sales and be able to focus their PR spend on stuff that works. read more
Public Relations: How Your Business Can Use It To Mobilise A Bigger Fanbase
If you’re in any doubt that PR is commercially important — take a look at Lady Gaga. This month she was pronounced the highest paid celebrity under 30 by Forbes magazine. Her ‘business’ involves creating and performing music. She is a performance artist rather than just a pop star. However, without her utter commitment to what she is about, plus her incredible PR skills, which mobilise her fans, she would be nowhere near so successful. read more
How To Measure PR Effectively
One of the most common questions I'm asked is 'how do you measure PR?' It's a fair question. Whether you do-it-yourself or hire an agency, public relations will inevitably suck up some precious time or budget and so you will quite rightly want to know whether it’s worth that investment. read more
QR Codes: The New Way Of Marketing
Magazines, newspapers, billboard ads, TV ads, packaging, video games and even clothing. QR codes are everywhere, worldwide. They have already been used by brands such as Pepsi Max, Calvin Klein, Audi and Sky TV. So why are they now being used so widely in marketing and can they be used in B2B and internal communications? read more
How To Create A Brand Image For Yourself When Networking
When you hear the question “And, what do you do?” what do you say? Does your answer start with you job title? I hope not! Because if so, you’re not really doing yourself any favours if you want to be remembered later on. With all the information we process every day, we need things to be simple. So, when you meet someone new, your brain needs to file them somewhere and give them a label for easy retrieval. That is unless they’ve made it easy for you and given you one. read more
The Use Of Storytelling In Business: Helping To Build Your Brand
We all love a good story. Stories engage our emotions and arouse our sense of curiosity. When we’ve heard a good story, we can’t help but pass it on. In fact, we’re hard wired for storytelling, so shouldn’t we be looking to use story more often in our lives? Stories are a powerful way to change minds and to influence, as well as to engage and involve. Businesses use stories all the time to help build their brands. Just like the Innocent story about the founders attending a fete with a their first batch of smoothies. read more
