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Do You Know What People Think Of You?

When was the last time that you found out what people thought of you? Do you care? Worrying what people think of us is something that distracts even the best of us. It can be so distracting that it even gets in the way of us just getting on with the important task of just being awesome. read more

 

Changing Your Reputation!

Are you worried about your reputation? Do you know what sort of reputation you have? Have you taken the time to find out? Maybe the problem is that you have no reputation to speak of. Well, all is not lost. The one thing we can be sure of in life is impermanence: everything changes all the time. So, whatever you have today will be different tomorrow. Of course, this goes both ways. You might have a great reputation, and in one fell swoop, it’s turned bad. We only need to see the events in the news recently to see that in action. read more

 

Driving R&D Into Productivity Through Open Innovation

Innovation. It’s in the DNA at P&G, the world’s largest fast moving consumer goods (FMCG) company. Everything developed, made and sold is driven by a theme of continual innovation and improvement so that it can serve its customers better and keep ahead of the competition. A large part of the its recent success of this top 5 most admired company in the world, is because it wholeheartedly adopted an Open Innovation philosophy under the leadership of A.G. Lafley, former Chairman and CEO. Thanks to Lafley’s initiatives the company has launched to great acclaim brands such as Febreze and Swiffer. read more

 

Advertisements on vehicles – be careful where you park!

Many displays fall within the definition of an “advertisement”, including signs, placards, boards, notices, awnings, blinds, and any device which is employed wholly or partly for the purposes of advertising, an announcement or direction. Anything principally used for the purposes of advertising could fall within the definition. read more

 

Nice Sentiment: using social media to actively maintain brand integrity

Why a customer-focused health supplements brand is using a pioneering social media monitoring service to support its marketing strategy and actively maintain its brand reputation and integrity read more

 

The Key to Unlocking Successful Results with Lifecycle Marketing

According to the Gartner April 2011 report "Top 7 CRM Marketing Processes for 2011," marketers can expect a 600% lift in campaign performance over traditional outbound programmes by adopting event-triggered techniques. You may also know these techniques by another name, Lifecycle Marketing. read more

 

Creating A Culture And Brand That Makes And Keeps Its Brand Promises

It’s one thing to make a promise. It’s quite another to keep it. Yet, businesses make promises every day. Some keep them. Some companies like AT&T, Bank of America and US Airways have good intentions, but can’t keep them because their strong culture and strong brand are misaligned. And, worst of all, some businesses have no sincere intention of keeping them at all, regardless of what they say read more

 

Good Marketing Is About Listening

Laurence Green, founder of 101, explains why ‘a great marketing campaign is defined by the irrelevance of the salespeople who follow’. read more

 

Testimonials: Your Most Powerful Selling Tool

For selling products, you need reviews. For selling yourself, you need recommendations. And for selling a service, you need testimonials. If you don’t use these tools in your marketing communications, you’re missing a trick! read more

 

What Makes You Different

Do you know what sets you apart? When I ask this question, I usually hear things that include the what; what you do or the people you do it for. But actually, that’s not what makes you different. What you do and who your company targets is a competitive advantage with a limited life span read more