Subscribe to our Marketing Business Guidance Feed 
Customers Making Sales For Me…I’d Like To See That!
The term Raving Fans was first coined by Ken Blanchard in his book by the same name. These are customers who are so over the moon with your business and service you provide that they will not only tell all their friends and colleagues about you but, actually bring them to you and help you make sales to them. Adrian Swinscoe explores how to get them. read more
Do Customer Surveys Do More Harm Than Good?
What impact do customer surveys have on customer relations, repeat business and overall business growth? Could it be that when firms, despite their good intentions, extensively survey their customers they potentially drive them away? read more
What we can learn about branding from the X Factor
Ingrid Froelich at SDL Web Content Management Solutions, explains that lessons on branding can be learned from the hit show read more
Keeping It Simple With Your Personal Brand
Focus and simplicity in the context of personal branding helps us to declutter and gain clarity in our lives, and in our current world of information overload and being “always on” that can’t be a bad thing. So, for me it looks like this. read more
When Two Reputations Become One
One question that we’ve been hearing about Steve Jobs and Apple since he resigned as CEO in August is this: “Will Apple survive without him?” More than almost any other business leader, Mr Jobs was indistinguishable from the company he co-founded in the 1970s and their reputations were interweaved in such a way that investors were fair to ask such a question. read more
How Your Personal Brand Informs Your Business Brand
Do you know what it is about you that helps set you apart? And does this have anything to do with the success of your business? Probably. No matter how small or big the company, at its core will be a set of values that dictate how it does business and what its brand stands for. Whatever drives an entrepreneur in the early days is what’s going to drive the company today. read more
Why Is A Personal Brand Relevant To The Business Brand?
As a business leader, the impact of your personal brand on the business cannot be underestimated. For entrepreneurs and business leaders, we can often attribute much of your success to the fact that it’s you doing what you’re doing and not someone else. read more
Top 10 Survey Frustrations: optimise your market research
Surveys often form the cornerstone of research methodology, though all too often their usefulness is undermined by a simple mistakes. read more
Will QR Codes be the ‘Next Big Thing’ for marketers?
Although you might not know what they are, QR codes (short for “Quick Response”) have actually been in circulation for years. America and Japan were amongst the earliest adopters of this technology, and the UK is now amongst the top 10 largest consumers of QR Codes in the world. read more
Research Your Audience Before Writing Your Presentation
Then tailor your presentation content to suit your audience. A “one size fits all” approach may be appealing when we are pressed for time but it seldom produces the kind of results you want. Recently I was listening to a presentation about Linkedin. The audience were a group of small business owners and sole traders. read more
