Crunch PR

26/05/09

By Claire Elbrow

In current times most of businesses are looking to reassess and reduce overheads and more often than not marketing and PR activities are the first to be cut. This does make sense but it is vital to make cuts in the right areas. By making sure your marketing and PR activity spend is in the right areas, you can have a positive impact on your current sales, future pipeline and still take care of your resources. An effective and thought-through public relations campaign can improve a brand's reputation and positioning; giving it credibility and communication its key...

...selling points over and above the competition.

To achieve this a business needs to keep awareness levels high with target markets very much in mind. By doing so you can ensure that your company is read about by the right people in the right way. You will need to be aware of the types of media you want to work with and those which will have the most direct and quickest reach to your audience.

Claire Elbrow of Blue Lizard Marketing looks at how to conduct an effective PR campaign to attract customers in a cost-effective manner. She says: "The most effective campaigns come out of good planning, good implementation and a good reviewing process. PR isn't just about releasing press releases, it is about looking how to gain media attention from a wide variety of activities your company is likely to want to do and may include client events, sponsorships, special promotions, gaining awards, staff initiatives and achievements, client information papers and much more."

- Planning your campaign

This is an important part of any campaign. Decide who your customers are - these are most likely to be your target audience even if you... continued on page two >

 

 

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