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...the number of other blogs linking to yours — however I would personally always recommend Google Analytics. Again, you may need some technical support to get the tracking codes installed, but once that’s done Analytics will give you a break down of...
...how many people are visiting your site, where they have come from and how they behave once they’re there. In my experience, there is always an appetite for the insight and information every business and its employees generate about their industry. It’s just a case of finding your audience and using the blog to convince them that you’re the only expert worth listening to.
Charlie Boss is in charge of marketing for recruitment consultancy FreshMinds Talent. He joined FreshMinds in 2007 and has helped the company launch the FreshMinds Talent Blog as well as managing all their online marketing activities.