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Be Different: Be Disruptive and Make Money

Being disruptive pays. Following the pack does not. At least not for most people. Most marketing activity interrupts. It interrupts evenings in front of the TV, reading the newspaper, walking down the street. However, the interruptions get less effective as the consumer becomes immune to the endless messages. read more

 

7 Tips To Get More Appointments From Your Cold Calls

Here I have listed seven tips for getting more appointments from your cold calls. Make sure you study them and pin this article up somewhere visible to make sure that you are implementing them. Make the techniques work for you and I promise you’ll see a marked difference in your sales figures. read more

 

Introducing….Twitter Advertising

Innovation and evolution are two words that will always be associated with our friends over at Twitter and that has been evident with its recent launch of Twitter Advertising. This new service will bring with it keyword targeting in timelines, letting advertisers target users based on intent. read more

 

Building a Content Marketing Strategy

Knowing that the demand for content marketing is increasing, it's worth investing resources to start researching and learning more about the opportunities content marketing can bring to a site. With 86% of B2C companies and 54% B2B all looking to increase their content marketing spend over the next 12 months it can only mean one thing; content marketing is the new darling of the marketing industry. read more

 

10 Steps To Maximise Your Marketing

Getting your brand and products in front of potential customers can seem challenging when budgets are tight. Here are our top 10 easy, quick and affordable marketing ideas that will help you effectively promote your business and win new customers. read more

 

This Is The Year Of Integrated Digital Marketing…

Having an integrated approach to your marketing is no longer a trendy thought or idea — it is a must. In order to create the highest levels of brand awareness and engagement with the right audiences then integrated marketing needs to be embraced.It will be a mistake to underestimate the intelligence of the everyday consumer. read more

 

How to Get Results From Your Videos Using the Art of Persuasion

If you're creating videos as part of your business's marketing strategy, it's important to understand a few key psychological concepts – after all, you're creating your videos with a purpose in mind. read more

 

Video SEO: How To Implement Rich Snippets And Sitemaps

Video SEO is a very important aspect of any SEO campaign for a site with video content. There are many benefits that can be gained from implementing a successful video SEO strategy. These come from the extra traffic that the videos generate, increased conversion rates and increased brand awareness from videos that get large amounts of exposure. However, the main aspect to consider when you are developing your video SEO strategy is the suitability of the types of video for different jobs. read more

 

Don't Undermine Your Written Communication With Poor Formatting

The other day I picked up a flyer from my local business school advertising some open talks. When I got back to the office and attempted to read it, I found out that they had made some irritating formatting errors that made it almost unreadable. read more

 

Multi-Tasking Business Owners Put Markers Over Marketing

Stretched small and medium business owners are multi-tasking to the extreme and it’s affecting their focus on success. That’s the finding of research released today by Pitney Bowes. read more