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Email - The Most Accountable Marketing Going?
Accountable marketing is essential in a slowing economy because advertisers require ROI for every pound spent. So how does email marketing offer a solution to limited budgets and the need for accountability? read more
Rules Of Engagement: Email Marketing
Email marketing is the core communication tool for the vast majority of B2B and B2C companies throughout the UK and is fast taking over direct mail as the main form of marketing communications. Despite this, the legalities surrounding email marketing are yet to be clearly defined. In a recent on-line survey almost a third of respondents were unclear what their obligations are when conducting e-mail marketing campaigns. read more
New Email Opt-In Laws To Affect The UK?
The new direct mail opt-in law that came into effect in Germany on 1st September 2009 has sent tremors of concern throughout the entire marketing and data industries in Europe. Whilst the changes will by no means prevent brands from sending marketing literature to potential customers, it will restrict them from sending it out to the same mass audiences businesses have been used to. read more
How Can You Use Email To Increase Your Brand Presence On Social Networking Sites?
To be successful, your presence on a social networking site needs to be supported by other marketing activity such as PR, newsletters and email communications. Email is a low cost and proven channel that will give prominence to your presence and help support the success of your marketing efforts in this fast-growing space. read more
Could 'Opt Outs' Be Damaging Your Reputation?
There are two ways a recipient can opt out of a mass email marketing campaign. The obvious one is where they click the link in the email and your email marketing software records the result. The not so obvious one is where they click the 'junk' button or complain to one of the spam monitoring organisations. read more
If You Do Nothing Else, Do This
Some of you may have been reading these newsletters since the very beginning, (if so thank you), others have perhaps been more recent subscribers. If you have acted on all of my suggestions then I am very impressed and I suspect you could teach me a few things by now! If on the other hand you have found that the pressures of the last twelve months have meant that you have been unable to devote time to addressing this area of your marketing strategy then I thought I would put together a list of things in relation to your online reputation that you should do if you do nothing else. All of this shouldn’t take more than a couple of hours. read more
Email HTML - What's Possible, What's Not
When designing emails, electronic marketing teams should be aware that email design differs from webpage design. This article will highlight the main differences between design and coding for the web and for use with email services. This should provide a useful insight into avoiding the most common pitfalls when writing HTML for emails. read more
A 3 Step Guide to Improving Deliverability
Are you getting good deliverability rates? The chances are you could be doing more to improve them. Internet Service Providers (ISP's), such as Hotmail, AOL and Yahoo filter emails suspected of being spam. An increasing amount of opt in email is mistakenly being caught by filters, which could be losing your revenue. read more
The Reliance On Newsletters: Mix The Media To Build Relationships
Every Christmas we used to get a letter from a particular family we knew. We knew them for a short while but we or they moved away. Now we know everything about them. read more
Using Email To Optimise Marketing Spend
At a time when retailers are feeling the pinch, it’s more important than ever to adopt the right marketing activity, in order to attract buyer interest, drive sales and deliver a return on that investment. With this in mind, dotMailer ran its annual major benchmark study ‘Hitting the Mark’ (www.dotmailer.co.uk/hittingthemark) this year, looking at the effectiveness of major name retailers’ email marketing campaigns. read more
