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Email Marketing ‘Killer Tips’
Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd. Below are my essential, top ten email marketing tips: read more
Want Subject Line Success? Read On...
The average business person receives over 100 emails a day, I’m pretty sure that some days I receive a lot more. If you’re marketing message is one of them, you’re potentially competing with 99 other emails for the recipients attention. So how do you make sure your email gets noticed and read? With a winning subject line, that’s how. read more
Can Email Engagement Be Measured?
Engagement is somewhat a holy grail for marketers, but what exactly is engagement? Is there one metric or set of metrics that can directly tell you whether or not a customer is engaging with your brand’s email efforts? read more
Thinking Of Buying An Email List? Here’s The Lowdown…
f you’re going to embark on an email marketing campaign, you’re going to need people to email. Building an email list takes time and patience; it will take months (maybe even years) to build a list of 1,000 plus contacts who have actually opted in to receive news and information from your business. read more
How To Map Your Customer Journey
Research shows that 33% of new customers and 48% of repeat customers visit multiple touchpoints before purchasing (averaging around 10) — and email has usually been an influencing factor. read more
6 Cringeworthy Customer Email Mistakes that Kill Potential Sales
How many sales emails do you delete every day without even reading them! Writing poor sales emails is an unforgivable sin that could be costing your business thousands if not millions. Please stop it! read more
6 Tips For A Successful Email Campaign
An effective email marketing has the capacity to help sell your products and services, promote customer loyalty, and boost your brand recognition. Marketers face a plethora of challenges in getting audiences to open, read and relate to their email campaigns. In this blog we will share with you 6 tips on how to increase and maintain your subscribers. read more
Top Tips For Creating A Smart Email Marketing Campaign
As consumers continue to be inundated by hundreds of emails on a daily basis, businesses need to prove they understand what their customers want before they can run a successful email marketing campaign. read more
How To Create A Great Newsletter
A large number of companies today send out e-newsletters as part of their communications mix. While a great many get deleted (my trash box is testimony to that!) some are welcomed. Even if they are not read ‘cover to cover’ so to speak they are a good, low cost tool for keeping a brand front of mind. read more
When An Email Went Horribly Wrong
Jackie Barrie dissects some bad email marketing which she encountered first hand, and draws some valuable lessons from it. read more
