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A Beginners Guide To PPC
Pay-Per-Click advertising guarantees that your website will receive high quality targeted visitors, many of whom will be interested in precisely your product or service. Setting up an account with Google Adwords will take no more than 30 minutes and you will start receiving traffic to your website immediately. read more
Social Media Jargon Buster
It is important to understand, that social influence marketing is not just another marketing tactic. It's not just about user-generated content or advertising on social networks. Smart companies will use social networks to innovate, recruit, evaluate and interact with all the groups of people they depend on for success — whether that is customers, employees, partners or shareholders. Take a look at our Social Media Jargon Buster read more
Blogging
The World Wide Web has changed the way virtually every business in the world operates. Whether you want to buy a book or a car, find an old friend or a new job, the internet is the first place a consumer will look. As a marketer, the challenge is to find a way of harnessing that potential to deliver growth for your business. Website design, per-per-click advertising and search engine optimisation are all multi-billion pound industries world wide. But in my opinion, when it comes to cost effective, high impact and measurable internet marketing initiatives, it is hard to beat a blog. read more
What Is Pay Per Click (PPC)?
When people are looking for something on the internet, they use search engines like Google, Yahoo! and MSN to get a list of relevant web pages. Pay per click advertisements are placed in the search results pages. They appear above or to the right of the main results, as shown below. Businesses are charged each time someone clicks on their advertisement and visits their website, hence the name: pay per click. read more
What’s This Blogging All About Then?
In the old days, corporations had to construct three messages: One for the investment community; one for customers; and one for employees. Social media has democratised communication and now the same messages have to work for all three audiences. read more
An Introduction To Digital Publications
CJV works with a number of digital brochure technologies and specialises in innovative sales lead generation solutions. From brochures, newspapers, magazines, exhibition guides or any other digital publication, or a PDF, Word or PowerPoint document, just upgrading it to a digital edition is not enough. However there is some really exciting news, regardless of your digital technology. read more
What Is Cybersquatting?
Once a company has successfully registered the right domain name for its business it is important to protect it from falling into the wrong hands such as cybersquatters – ignoring their existence can be an expensive risk. read more
