Subscribe to our Technology Business Guidance Feed 
If Google Thinks Content Is King – Then It Is!
If you want your business to be found online then you need to be at the top of the search engine results pages (SERPS). To achieve this, your website or blog needs to have; relevant, fresh, quality content. read more
From Macro to Micro: Effective E-Discovery for the Modern SMB
The increased capabilities and efficiency provided by modern IT means that SMBs can operate far more effectively. This presents both challenges and opportunities. Think back only a few years: if you lost an email and needed to get it back you could be waiting hours, if not days, for your IT folk to find it. If you were involved in a legal dispute and had to present electronic evidence, many man-hours could be lost to the discovery process. read more
4G and Business
As we move closer to the nationwide rollout of 4G later this year, entrepreneurs and business leaders up and down the country are considering how this new technology will transform the way they work and serve their customers, while also providing a much needed boost to the bottom line. read more
Say Goodbye To Digital Advertising Dangers
At the moment, online advertising is all about numbers. How many people are going to see your advert, and how much of that will turn into sales. The global advertising industry is worth $438bn, with online adverts forming the fastest growing part of the market. With this in mind, it’s no wonder brand owners are looking to get the most from their investment. But as it stands, the pursuit of the big numbers is coming at the risk of the brand integrity. read more
Digital-Age Marketing And The Importance Of Big Data
Big data has been a buzzword for some time now, but the volume, velocity, variety and variability of data are so great that marketers are in danger of being overwhelmed. At precisely the moment when real customer understanding seems so within reach, the avalanche of data makes it seem as far away as ever. read more
Online Retailing Q&A – Ownership Of Websites And Other Issues
Q) I run a boutique fashion company, designing and selling womenswear. We currently operate three high street stores and have recently decided to sell online as well. We have arranged for a website developer to design and create the website. Who will own the website and would we be able to use content and images found on the internet? Also, are there any legal differences to selling products online of which we should be aware? Ms W W Webb read more
Why Your Website Needs to Respond
I'm writing this whilst on the train to London to meet a new potential client about a website they'd like my creative team to design. I'm on my iPad and using my Googledocs account to write this in the 'Cloud'. Our lives are becoming more dependent on mobile technology to work and play; from software, to Cloud storage, to office solutions. read more
The Real Benefits Of Controlling Your Own Company Hosting
As online business continues to expand at record levels, websites facilitating digital power players are growing ever larger, more complex and more sophisticated. These days, businesses rarely stop. Business never does. Somewhere someone is always looking for a product or service and the omnipresent nature of the online world means that there is always someone ready to supply it. read more
Responsive Web Design
In a new report called the 2013 Email Marketing Benchmark Report, MarketingSherpa asked marketing agencies and professionals about email marketing developments for 2013; 58% said the pervasiveness of mobile smartphones and tablets. read more
7 Steps For Planning A Video Production For Your Business
The most crucial part of any video is the planning phase. ItsIt’s about you, the business owner, creating a level of clarity that you can communicate to the producers of your video. Here are the seven key questions you need to answer in order to give your prospective producers a full brief. read more
