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Five Steps For Creating A Cohesive Marketing Plan
Ever feel like you’re being tugged in 20 different directions when planning for a show? Each department has its own idea of how the exhibit should look. (Never mind that it’s your job. Everybody likes to play armchair exhibit manager.) By the time you arrive at the show, your exhibit resembles a garage sale of products and messages. read more
Time Wasting Visitors? Stop Now And Move On!
One of the hardest concepts for some exhibitors to understand is that everyone at the show is not a prospect. At any show, there are really only three types of prospects for your product or service. Handling each one correctly will save you time and save them time. read more
Five Steps To A Great Trade Show
Trade shows can be a large investment, so make the most of your marketing spend. Here are five tips to maximize your investment. read more
Virtual Events Aren't Real Events Shoved Online
As you know, most of us are facing financial difficulties and some of us are becoming concerned about our environmental impacts. Or we may actually find ourselves being pushed in that direction by customer pressure or legislation. We still like the idea of jetting round the world, or even driving round the country, in order to meet our suppliers, customers and work colleagues. But, faced with the aforementioned issues, we're increasingly turning to online meetings and events. And, for many, the experience falls short of expectations. read more
Boris Backs Events
“Exhibitions and events are crucial to the economy of our great capital,” according to London Mayor, Boris Johnson who points to the sector as an agent of change, capable of hauling the capital out of recession. read more
Case Study: Rethinking Your Marketing Spend?
“The recession is causing us all to rethink our marketing spend, so every opportunity we do invest in has to reap results”, explains Powwownow founder Andy Pearce. “Exhibitions give businesses the chance to stand out to their target market in a way that very few other opportunities provide, but unless you take a risk and add a point of difference to your presence you’ll just be another business on another stand that attendees will walk past.” read more
Exhibition Performance Metrics Remain Strong Into The Current Recession
The 2007 recession emerged in December and impacted all of 2008, with the crash of the housing bubble and the meltdown of credit. Nonetheless, current performance levels for exhibitions remain, once again, relatively unaffected. The following compares the strong-economy years of 2006 and 2007 with the recession year of 2008. read more
'Events' Just A Sales Tool... You Haven't Got A Bloody Clue, Not A Bloody Clue?!!!
Live event marketing creates business opportunities before, during and after the event. There is little doubt that live event marketing is the perfect launch-pad for the budding entrepreneurs, but they will deliver you more ROI. read more
Trade Shows As Part Of A Marketing Plan
Nigel Parsons, MD of Landmark Systems is enthusiastic about the opportunities which trade shows, exhibitions and live events present – “We attend probably about ten of the bigger trade fairs every year, such as PCS Expo, Lamma and Cereals which is coming up in June. The personal nature of these shows is what makes the difference to us as we are able to meet customers face-to-face.” read more
Why Bother With Events And Exhibitions?
Events and exhibitions can cost an arm and a leg, especially if you’re looking to create and sustain long-lasting impact on your clientele. More to the point, audiences are being much more selective. People are exercising great discrimination about the events they choose to attend and, once, there, how they spend their time read more
