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The 50 Plus: Why Businesses Are Missing The Big Fish
Let’s start with a bit of myth-busting. You’ve probably seen them. Those ridiculous ads showing a son, daughter or grandkid helping an older adult hack it out with new, confounding tech. There seems to be a pervasive myth in our society that unless you were born plugged in, chances are you don’t have a clue how to use the web. The reality couldn’t be further from the truth. read more
Back to Basics — What Is The Outcome Of Your Communication?
The key to effective business communication is clarity, but achieving it can be easier said than done. In this short article I’d like to challenge you to start by thinking about the purpose or outcome of your communication before you make it. read more
Are You Communicating With Your Customers Where They Are?
When was the last time you wrote a letter or even sent a Fax? Today most communication is one via Email, Websites, Intranets and mobile phones. But the tools keep evolving and I believe we need to adapt with them if we are to remain successful. In this article I’d like to challenge you to think seriously about social media as a valid business communication tool. read more
How Good a Mind Reader Are You?
As a communication skills trainer, I have the pleasure of meeting and working with thousands of different people from many diverse organisations. Over the years I have noticed one particular human trait that is common to everyone. It’s the perception that we can accurately know what someone else is thinking based on a tiny piece of behaviour. I call it mind reading. read more
4 Words NOT To Write On Your Website
“Welcome to my website. Please wipe your feet – there’s a mat over there, by the front door. Now, do come in, but please take off your shoes because it’s a pale-coloured carpet and you might have been walking in something nasty.” read more
23 Copywriting Tips, Tricks And Techniques
Here are 25 copywriting tips, tricks and techniques that you may find useful, in no particular order: read more
8 Ways To Use #Hashtags On Twitter
On the social media training courses I run, it seems Twitter newbies find that hashtags are the hardest aspect to get their heads around. So here are some ideas about how to use hashtags in your Twitter marketing. read more
Minor Niggles; Major Rant
Every company is in the business of communicating, but many seem unable to do it effectively. Here are a few consumer frustrations that could be avoided with some simple common sense. read more
A Website Is The Number One Tool For Small Business Growth
A new study of UK small to medium-sized businesses (SMEs) has revealed that the humble corporate website is the biggest source for business growth, as almost a quarter (22 per cent) say that it is where most of their sales leads originate. SMEs’ websites as a new business tool beat networking events into second place (19 per cent), and existing contacts (15 per cent) into third. read more
It’s No Longer Enough Just To Have A Website
You know you need to understand Internet Marketing but do not have a clue where to begin? If you are running a business, it’s simply not enough to just have a web-site. Your customers need to be able to find the website and then they need to be able to engage with your business online. read more
