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7 Things To Do Over Christmas To Make Your 2013 Sales GREAT!
With the Christmas break nearly upon us, I’m finding a lot of people asking me: “Andy, how can I use the Christmas break productively, so that I can get ahead of my competition and set myself up for a great 2013?” read more
Green Shoots Or Mud
If good news grew on trees, right now you could be forgiven for thinking that the UK economy is covered in forest. The news on jobs, industrial production, retail sales, and inflation has been so good that one could almost forget we were in the midst of the worst economic downturn in recorded UK history. According to the Office of National Statistics (ONS), the UK economy xxxxx in Q3 this year. But, it is a mistake to get too pre-occupied with the technicalities of whether we are in recession or not. Besides, by the time the statisticians have finally finished revising estimates of GDP, it may well be the case that the ONS completely contradicts its initial findings. The biggest of all the green shoots relates to read more
Are Traditional Sales Promotional Skills Dying Out?
Natwest’sporcelain pigs,the Andrex puppy and most recently, comparethemarket.com’sSimples Rewardsmeerkat toys — there is a long line of iconic and successful marketing campaigns that have a simple promotional mechanic and tangible reward at its heart. read more
How NOT To Write a Sales Letter
Last week, I opened a thick red envelope from Virgin Media. The inside of the envelope was stripy. read more
Exit Strategies - Your Biggest Sale Of All
13/08/2012 By Jon Cooper, business growth coach and exit strategist There are few businesses, and even fewer business owners, who last for ever. Whether you’re considering retirement or you simply need a fresh challenge, you will need a well thought-out plan for handing over the reins. Better still, if you’re a start-up,... read more
Customer Care Checklist - 9 Things To Remember About Your Customers
Robert Craven's simple customer care checklist. read more
Better Customer Communication – It’s About Understanding Them Not You
Have you ever noticed that you find some people more difficult to talk to than others? But, that other colleagues get along with those people just fine? Different types of people require different types of communication - Adrian Swinscoe looks at how you can solve your communication problems. read more
How Customer Experience Makes All The Difference
There is the stereotypical story of the entrepreneur who sees their industry and realises that the way that customers are treated has to change. The story of Ceri Smith and Sean Thornton, who now run Eze Fitness, gyms based at some 8 sites across the UK, is one such story. read more
The Three Fundamentals To Sell Anything…
To sell... you need to find... 1) people who have a problem that you/your product/service can sort... and... 2) who you have a way of identifying and communicating with... and... 3) who have the ability/pockets/willingness to pay you to sort out their problem. read more
How A Simple Question Can Transform A Sales Call
Most salespeople have faced the situation where a prospective client already has a supplier for your product or service. Displacing that incumbent supplier can seem like an impossible task at first but its amazing how a few well chosen questions can make all the difference. read more
