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Are You A Zebra?
Trading on the old tag lines no longer works. If all your competitors are competing on the strength of the usual banners (faster, smarter, better value) then why should people bother to buy from you if you are all just the same? Now is the time to look at your business and try to make yourself look different on at least one significant criterion. read more
7 Tips To Get More Appointments From Your Cold Calls
Here I have listed seven tips for getting more appointments from your cold calls. Make sure you study them and pin this article up somewhere visible to make sure that you are implementing them. Make the techniques work for you and I promise you’ll see a marked difference in your sales figures. read more
Making The Most Of E-Commerce
The e-commerce industry in the UK is currently worth £78 billion and set to exceed £87 billion in 2013. Businesses are starting to realise that having an optimised website is a must to attract new customers and gain business. read more
Drop The Elevator Pitch To Win More Sales
If you just nail that killer marketing message the leads will come rolling in. Right? I’m not so sure. read more
Get More From Your Local Advertising
Do you spend money on local advertising? Would you like more enquiries? read more
Best Of Friends Or Sworn Enemies — How Sales And Marketing Needs To Work Together In 2013
The relationship between sales and marketing departments is often perceived as a fraught one — marked by feelings of suspicion, misunderstanding and attempts to shift blame. However, with the economy remaining weak and predictions not looking positive for the year ahead, sales and marketing teams need to start working in unison, otherwise businesses will continue to struggle. read more
Fight The Winter Blues With Bespoke Loyalty Schemes
As January sales draw to a close and snow storms continue to disrupt the country, consumers are less inclined to ‘hit the shops’, however,retailers should embrace loyalty marketing schemes to secure and retain customers during this difficult time. read more
Managing Sales in 2013
Transparent – Keeping your team motivated is essential. Make sure your reps have constant, real-time visibility on their compensation plans. Poorly managed systems make it easier for reps to turn a blind eye and embrace risky behaviour. read more
The E-Commerce Opportunity: 2013 Trends
Customers around the world are becoming increasingly comfortable with buying over the web, and they’re beginning to assert their preferences like never before. Sellers, for their part, are realising not only that their markets are growing exponentially, but also that building a direct relationship with buyers online is a must. read more
Year Five Of The Recession And Still No Demand!
Year Five of this recession and there is no let up in the lack of demand. That is the problem for an ever-increasing number of growing independent service firms from accountants to book-keepers, from architects to product designers, from model-makers to homeopaths. read more
