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Five Simple PR Resolutions
We all resolve to eat less and exercise more at the start of a year but it seems to me that January is also a key moment when businesses decide to also get their PR licked into shape. Yet few businesses actually turn that resolution into action. If that sounds like you, here are 5 simple steps to help you make a real start… read more
How To Say Sorry – And Avoid PayPal’s PR Crisis
Businesses were given a Masterclass in how not to handle a PR disaster by PayPal last week. read more
How To Write Headlines, Subject Lines And Tweets That Get Clicked
Looking for inspiration for your next ezine, blog post or tweet? Then take a tip from Cosmopolitan magazine, which is inhabited by some of the world’s best headline writers. Just adapt their words to suit your own product or service, and watch your click-throughs soar! read more
How To Brief A PR Agency
Having recently been involved in a pitch where the client quite clearly didn’t know how to go about managing the process, I thought it might be timely to share some insights into how to brief a PR agency. So here are 10 simple steps to ensure you’re brief is brilliant and the pitching process is perfect! read more
Spotting A PR Opportunity – A Hairdresser’s Tail
Last week I watched a TV programme charting the life and work of Vidal Sassoon. With his obsessive preoccupation with geometry and perfection, the legendary hairdresser not only transformed the way hair is cut, but also was central to the fashion liberation of women; he utterly re-thought the way the hairdressing industry operates and looks; he introduced the concept of salon-range hair products, and spawned a network of hairdressing academies. read more
The Power Of Personality
No matter how frivolous celebrities appear, there are often lessons we can draw from them. Recently, an important lesson could be learned from TV astrologer, Russell Grant, who for many weeks, against all odds, and against far superior dancing competition, managed to stay in the BBC hit show Strictly Come Dancing. read more
Webinars Will Become The Main PR Tool
Organisations are starting to seek new ways to creatively use PR in harmony with the latest social media tools. By this means they can augment traditional PR methodologies and reach broader stakeholder and influencer audiences more frequently and effectively. read more
PR Planning
Carol Ann Walters looks at the process for planning your PR campaigns. read more
Understand The Audience For Your PR
Many organisations, when asked about their PR, are great at talking all about what they do and the technicalities of their business, but they know very little about their prospects or customers. In short, they know everything about marriage but hardly a thing about their prospective spouse. read more
Getting The Most Out Of Exhibitions
If an exhibition is an important one, the media will be aware of it. They will be writing about it some months ahead of time, they will carry a major preview just before the event and they review it afterwards. There are lots and lots of PR opportunities in all of this - Louise Findlay-Wilson guides you through some of them read more
