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Pasties & PR — How PR Can Protect Your Financial Future
26/09/2012 By Louise Findlay-Wilson, Creator Of PrPro And Owner Of Energy PR Anyone who doubts the crucial role PR can play in a business’ financial success need only look at Greggs. In May the high street baker had a tussle with George Osborne and the "pasty tax". Going on the PR offensive,... read more
Hiring Do’s And Don’ts
11/09/2012 By Alexia Leachman, Personal Branding Coach at Blossoming Brands Don’t use your friends. Your friends are an important part of your life but their best role is to offer you love, support and a shoulder or ear in times of need. If for whatever reason they are not doing as what... read more
Who Else Do You Need To Be Awesome?
11/09/2012 By Alexia Leachman, Personal Branding Coach at Blossoming Brands In addition to those people that can have a direct impact in how your personal brand is communicated and therefore perceived externally, there are also those people who work with you behind the scenes to help you in terms of freeing up... read more
Who’s On Your Team?
11/09/2012 By Alexia Leachman, Personal Branding Coach at Blossoming Brands Now when it comes to pulling together your team, there are a huge number of people that you can bring on board, however, I’m going to pick a few that are relevant in the context of your personal brand. These are the... read more
Your Support Team
11/09/2012 By Alexia Leachman, Personal Branding Coach at Blossoming Brands As your personal brand becomes stronger and you become more well known in your world, then it’s likely that the team of people around you will increase. Now, I’m nowhere near my client in terms of profile, however, I still have quite... read more
Basics Of Punctuation: The Evolution Of The Hyphen
29/08/2012 By Jackie Barrie, Copywriter, Trainer & Author at Comms Plus Sometimes, two words combine to become one. For example, ‘weekend’ used to be ‘week-end’ and before that ‘the week’s end’. There is no one day in the diary when people all around the world decide, “OK today’s the day when we’ll add... read more
Copywriting V Content Writing #Rant
29/08/2012 By Jackie Barrie, Copywriter, Trainer & Author at Comms Plus “Hello, what do you do?” “I’m a web designer, what do you do?” “I’m a copywriter.” “Great! We always need more content writers.” Copywriter thinks: Hmm, a content writer is not the same as a copywriter. Note to self. Treat this web designer with care.... read more
If You Want To Know Why Calls To Action Work, Read This Now!
29/08/2012 By Jackie Barrie, Copywriter, Trainer & Author at Comms Plus If you’re reading this, it’s because the headline told you to. This tells us two things. (1) Headlines have enormous power. (2) You are an obedient reader. Despite the fact that classic marketing theory tells us to include a ‘call to action’... read more
3 Ways To Get More Out Of LinkedIn
02/08/2012 By Louise Findlay-Wilson, Creator Of PrPro And Owner Of Energy PR I’m amazed by the number of people who still see LinkedIn as a recruitment tool or, perhaps, a glorified business address book. Yes, LinkedIn is used by recruiters and it is a neat way of staying in touch with all... read more
What Can You Learn From McDonald’s Going For Gold?
02/08/2012 By Hallane Hall, social media and consumer PR specialist, Energy PR You have to hand it to The Golden Arches as they have completely swamped the media, social media, billboards and filled the tunnels at Stratford tube and beyond with great imagery! Their clever £10m 10-week campaign ‘We All Make... read more
