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The Art of Getting into Features

Many media have forward features schedules. These detail the features they are planning to run during the course of the year. Yet few companies think to ask for them, and fewer still act on them. read more

 

Digital Marketing As Part of Your PR Campaign

Many people use Digital Media on a daily basis nowadays without even thinking about it, this could include websites, search engines, Facebook, Twitter, and all other social media and networking sites. read more

 

Personal Branding: Reputation

There’s a popular quote from Jezz Bezos, he of Amazon fame, and it’s what he thinks a personal brand is: “Your personal brand is what people say about you when you’re not in the room”. read more

 

Personal Branding: Everything’s Connected!

Now that personal branding, personal impact and presence, reputation and personal marketing have all been unpicked, I’m sure we can all agree that they are indeed all different facets of the same piece; they are all to do with how we think of ourselves and how we choose to present and sell ourselves. read more

 

What Is Personal Branding Anyway?

In exploring the terminology and words that are being used when discussing personal branding, I’m going to take a closer look at these read more

 

Who’s the Daddy? - Why the Media Matters

ITV’s This Morning programme was the victim of a hoax, when the supposed CEO of a celebrity sperm bank went on the show. read more

 

PR Stunts - The Thomas Cook Story

Thomas Cook recently created a golden PR opportunity for a smaller, more nimble rival, and the competitor grabbed it with both hands, giving us a masterclass in how simple but effective a great PR stunt can be. read more

 

Kick Start Your Own PR

26/09/2012 By Louise Findlay-Wilson, Creator Of PrPro And Owner Of Energy PR I am asked by so many small businesses if there is anything they can do for themselves on the PR front. They can’t afford a PR agency but want to do something. So I thought I'd share some... read more

 

Come To Your Senses - Enhance Brand Impact

26/09/2012 By Louise Findlay-Wilson, Creator Of PrPro And Owner Of Energy PR I recently attended an event at the Institute of Packaging Professionals UK where Dr Cathy Barnes, Director of Faraday and Professor of Retail Innovation explained that a brand’s impact is much stronger if more than one sense is engaged. ... read more

 

Don’t Be A JJB Sports — Give Your Brand A Sporting Chance

26/09/2012 By Louise Findlay-Wilson, Creator Of PrPro And Owner Of Energy PR This week’s demise of JJB Sports was a classic example of a company that didn’t know what it was for. At a time when the country was immersed in a summer of sport, this sports retailer was losing money... read more