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Top Tips To Press Relations
Ian Deavin will in this article give you his top tips to press relations. read more
Online Reputation Threats – Just A Click Away
2009 witnessed its fair share of corporate and celebrity scandals from MPs expenses to the Tiger Woods affair. While the ingredients of most crisis PR stories are always fairly similar, the way crisis stories are broken and discussed among the general public have changed considerably with consumers now being able to post updates, share views and add new angles to high profile stories. Welcome to the new ‘digitally transparent’ world. The revolution in social media including blogs, consumer review sites and video sharing channels has ushered in a new era of online consumer power read more
Come Out Of The Recession On Top With A Reputable Brand
The start of a sustained economic recovery is a promising time for businesses; it provides the opportunity to substantially grow as consumer confidence translates into spending. read more
The Lack Of Use Of Multimedia In PR And The Need For Innovation In This Area
I read a really great blog post a couple of weeks ago by Tim Dyson, CEO of Next Fifteen about the need for true innovation in the PR industry through great design. Innovation of the Henry Ford game changing variety i.e. the car – not just the incremental change that we currently see - a faster horse. read more
Working Effectively With Your PR Agency
There have been many changes in the IT PR industry in the last 20 years, both to the media landscape and of course the IT industry. Through these extensive changes, understanding how public relations works, how the media landscape is constantly changing and the challenges faced by the PR agency, remains central to successfully working with them to drive the best results. read more
The Importance Of Research To Success In PR
Why Use Research? The answer is simple: because research achieves amazing results in the press and gives substantial value beyond pure coverage. read more
Online PR Really Works
Launched in 2009, ImpulsePay provides an additional route to market for online content owners to generate increased revenues from their content. Using the Payforit service users can use their mobile credit to pay for content – making it simpler and easier to use, for both customers and content owners, than Premium SMS or credit card payments. read more
How To Write The Perfect Press Release
When you launch a new product or win a big name customer, you need to promote story. PR, or Press Relations, is a key element in creating a buzz about your brand and press releases are an important output. read more
The Webinar's Place Is In The PR Department
Even the sceptics are now coming round to the fact that social media is more than just a passing trend. Originally tanked as a resource to be left in the realm of the consumer, social networks are now being harnessed by businesses that have recognised their power as marketing, business development, information sharing, customer retention and relationship management tools. read more
Creating An In-House PR Programme
Even in a downturn it’s important to get your message out to your target audience. PR is considered by many people to be the most cost-effective way of gaining exposure and raising your profile to prospects. Yet, even PR can be seen as expensive when budgets are tight. However, it is possible to do your own PR by following the practical and basic rules that Patrick Smith in this article will give you. read more
