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PR 101 in the Real World: Speaking the Right Language

Teaching anyone to suck eggs is a dangerous place to go, but there remains a huge amount of assumption, confusion, and general malaise about what PR is and what it is not. PR is just another form of advertising, right? Wrong. In reality, PR is all about partnership, both between you and your agency, and your agency and the media. But how does the partnership work? read more


 

How to Run a Successful Consumer PR Event

Press events are an excellent way to raise awareness of a brand or service amongst consumers and key members of the press. If executed well, an event provides an incentive for journalists to leave their desks and interact directly with the brand, which in turn provides a level of exposure and engagement that money can’t buy. read more


 

The PR 'Effect'

Getting your sales message right and letting your potential market know about it can seem like an obvious high priority, but when you are up to your neck in muck and bullets, somehow it always seems to come a poor second place in the day-to-day priorities. read more


 

Digital Marketing Show 2014

The Digital Marketing Show is over for another year. Thousands flocked to ExCel, London for the essential resource for the marketing professional looking to boost sales using search, social and email, to learn how to ‘go mobile’, to gain access to the experts, to find the best in class suppliers and get digital marketing advice & tips. read more


 

10 Top PR Tips for Start-Ups

Attracting customers who will buy your product or service is the key to success for any new business. You can spread the word in many ways and public relations (PR) should not be overlooked because it provides excellent returns. Effective PR can create awareness and enthusiasm for your business and drive sales of your product or service. Your public includes customers, potential customers, your peers and your competitors, as well as opinion formers and influencers such as the media. read more


 

Missing a Part of Your Inbound Marketing Puzzle? – The Purpose of PR in a Successful Campaign

Growing numbers of businesses are attracted by the real time nature of Inbound Marketing activity combined with unprecedented access to metrics, analytics and accurate, detailed measurement of ROI. read more


 

It’s me, not you…

It might seem like the right thing to do, but blowing one’s own trumpet really hard can often lead to disenfranchised customers and disinterested prospects. After all, it’s not about you is it? Ashley Carr, Managing Director, Neo PR, discusses how all the time one is monologuing one misses out on having a dialogue. read more


 

Taking Your Business Global

When going global you need to remember that it is about markets and people – not just languages. As long as that is at the heart of everything you do, you are already one step closer to kicking off your international business. read more


 

Successful Client/Agency Relationships

In order for clients to get the most value from their PR agency and for Press Relations Officers (PROs) to be able to work in the most efficient way on brands, a good client/agency relationship is essential. read more


 

How to run a successful business - Part 3: How to market…

1. Understand how you’re already marketing What is it that you do to customers through your door week after week? Is it your presence on a busy street, your shop signage or word of mouth that is bringing new customers in? Understanding where your customers are coming from can be as cheap and easy as asking them the simple question “Where did you hear about my business?” read more


 

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