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How To Earn From PR

Since my last newsletter, The Sunday Times Rich List has once again been published. In its list of sporting mega-rich were the usual names of Lewis Hamilton, David Beckham, Tiger Woods etc. read more

 

PR Agency vs. DIY

I recently spoke about PR at an event run by the wonderful entrepreneur, Lara Morgan. At the end of the talk a number of companies came up to me and asked broadly the same question: read more

 

Follow the Big Brands & Involve Your Market in Your Marketing

Have you noticed how brands are increasingly asking customers for their opinions on potential new products? read more

 

This PR Stunt Says it All!

In the past month there have been some great PR stunts to admire. One which caught the eye of the Energy PR team was a man who handed in his resignation on a cake. read more

 

How To Approach Guest Blogging

You can find out the most popular blogs in your niche by looking at Alexa (which rates blogs based on ‘influence’ via a scale ranging from 1 to 5 – sites rated 1, 2 and 3 are most sought after by guest bloggers). read more

 

Boost Your Brand Through Guest Blogging

Guest blogging – it’s probably the biggest trend to hit the world of marketing in the past few years. Actually I shouldn’t use the word ‘trend’ because that implies it’s a bit of a passing phase. It’s not. Guest blogging is here to stay. There I’ve said it. read more

 

Influencing without Authority

I often get asked for tips on how to influence people over whom the enquirer has no direct line management authority. Typically, their enquiries relate to influencing three distinct types of people, Colleagues within other departments, Clients and Civilians. read more

 

The Secret of Successful PR Stunts

I was scanning an issue of Metro recently and spotted a classic PR stunt designed to promote a fundraising event for the Help For Heroes armed forces charity. I wanted to share this with you as it really demonstrates how effective a well thought out PR tactic can be. read more

 

The Pope, PR & Politics

PR is not just media coverage. It’s happening all of the time, with every interaction. Your reputation is affected by the way your reception team answers the phone, to the way your staff behave at exhibitions. read more

 

What Is The Key To More Effective Communication

Communication is all about getting our message heard and understood in the same way that was intended when we transmitted it. In other words, communication actually consists of two parts, transmission and reception. It’s all too easy to focus on the transmission, (sending) part of communicating to ignore the reception (hearing, listening, understanding) bit. read more