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What Is ‘Search Engine Spam’?

Most of us would understand the term spam as meaning unsolicited email messages, usually sent out indiscriminately. Derived from the 1970’s Monty Python sketch where every meal on the menu of a greasy spoon included the luncheon meat ‘Spam’ the term now covers nearly every form of electronic messaging. read more

 

The Importance Of Consistency

Being consistent in the context of business and branding is often misunderstood. It risks polarising with some believing that it’s essential while others recommending that we avoid it. I believe that certain aspects of consistency in the context of your personal brand are essential. So, to help you navigate this treacherous terrain, here are a few pointers to help you figure out what’s what. read more

 

Search Engine Optimisation (SEO) Made Simple - Part 3: How To Optimise A Web Page

I used to work with a particular team of web designers, and could never be bothered to look up their phone number, so I’d just search their business name on Google. read more

 

What’s In A Name? The Value Of A Domain.

The internet has helped level the playing field and enabled small businesses to compete for the vast sums that are spent online each year. Thomas Darré Medard Frederiksen, COO at One.com discusses the value of a domain and offers some tips on selecting the best domain name for your business. read more

 

Quality Content Builds Quality Links

One aspect of Search Engine Optimisation that is considered a ‘black hat’ technique (a technique that is not approved by search engines) is link spam. Wikipedia defines link spam as 'links between pages that are present for reasons other than merit'. It's a technique you should definitely avoid. read more

 

The Importance Of Fresh High Quality Content

In early 2011 search engine giant Google started to make a series of significant changes to its search results algorithm that penalised low quality sites and rewarded high quality sites. Nick James looks at how to make sure your site is rewarded, not penalised. read more

 

Developing A Content Strategy For A Business Website

Before you start developing and generating content for your website the first thing you need to do is to formulate a content strategy. Strategy may sound like a word that's only for big corporates, but a content strategy for a website is really no more than what Blackadder's Baldrick would call ‘a cunning plan’. Nick James looks at what elements you should consider when producing content for your website. read more

 

Generating Website Content: Is It Safe To Rely On Users?

Having good content on your website is important for two main reasons - search engines, and site visitors. Nick James looks at why, and gives user-generated content a wide berth. read more

 

What Should You Write In Your Blog?

Jackie Barrie believes websites are on their way down, while blogs are on their way up. Here she explores what you should do to make your blog stand out from the crowd. read more

 

Search Engine Optimisation (SEO) Made Simple - Part 2: Finding Your Best Keywords

Jackie Barrie looks at how Search Engine Optimisation (SEO) should influence the copy on your website, without compromising your human readers' experience. read more