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5 Ways Storytelling Can Empower Your Business

Storytelling is a powerful communication tool. The wisdom of the ages has been preserved because it was handed down the generations through myths legends, fables and parables. If it can survive thousands of years, then imagine what it can, right now, for your business. read more


 

Three Tech Trends Will Shape Retail In 2014

Over the last decade emerging technology has increasingly encroached on the traditional retail journey; from the addition of mobile shopping channels and social shopping discovery sites to multi-channel customer service and crowd funded product launch finance. read more


 

World Wide Web Turns 25: What the Internet Means to Business Today

This month marks 25 years of the world wide web. And despite an American survey suggesting that 15 percent of people think the internet has been bad for society, there’s little doubt that it’s been good for small businesses and entrepreneurs. read more


 

Top 5 Tips on How to Successfully Advertise your Growing Business

With the limitless advertising opportunities available for growing businesses, finding the right strategy for you can feel like negotiating your way through a minefield. read more


 

Information Overload

We live in a time when there has never been more information than there is currently. We are constantly told of the value this information holds and its importance to business success, while industry analyst Gartner talks of us all ‘entering the era of the Digital Industrial Economy’. read more


 

The Data Ownership Problem: Why Brands Needs To Understand Who Is Really Benefiting From Their Data

There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are focused on gaining the most valuable insight and building smarter and stronger personal relationships with their customers. read more


 

Why Your Business Needs A Copywriter

You learned how to throw a sentence together at school, so why should you pay a professional to help with your copywriting? Find out some of the reasons in this article. read more


 

Content, Content, Content

Content – for designers and developers across the globe, this tiny seven-letter word can strike the utmost fear. For them it can destroy the design of a webpage and cause endless sleepless nights attempting to fit that last paragraph of text onto a homepage. Content can seem like the enemy, but essential if you want to get the best out of a website. But why, we hear you cry, why can’t you get rid of that last sentence or ‘accidentally’ fall on the backspace bar until that pesky copy fits? read more


 

Penguin 2.0 update – the time to act is now

So, after much anticipation we have now seen the latest update from Google – Penguin 2.0. This is a major update and one which shouldn’t be taken lightly. It will almost certainly have an impact on the Google rankings for an abundance of sites and by being committed to ethical search tactics and through advance planning, we have already ensured that our clients are at less of a risk from any penalties, in fact some client sites have benefitted. The reason Google is calling this ‘2.0’ when there have in fact been four Penguin updates is because this is the first update of Penguin that has changed the algorithm, instead of a refresh. read more


 

A Quick-Start Guide to Universal Analytics

Like regular Analytics, Universal Analytics uses a snippet of code to track metrics, but this new code allows more customisation. Regular users have access to configuration options that only developers could use before and that means enhanced ability to refine the data you collect. read more


 

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