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Information Overload

We live in a time when there has never been more information than there is currently. We are constantly told of the value this information holds and its importance to business success, while industry analyst Gartner talks of us all ‘entering the era of the Digital Industrial Economy’. read more


The Data Ownership Problem: Why Brands Needs To Understand Who Is Really Benefiting From Their Data

There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are focused on gaining the most valuable insight and building smarter and stronger personal relationships with their customers. read more


Why Your Business Needs A Copywriter

You learned how to throw a sentence together at school, so why should you pay a professional to help with your copywriting? Find out some of the reasons in this article. read more


Content, Content, Content

Content – for designers and developers across the globe, this tiny seven-letter word can strike the utmost fear. For them it can destroy the design of a webpage and cause endless sleepless nights attempting to fit that last paragraph of text onto a homepage. Content can seem like the enemy, but essential if you want to get the best out of a website. But why, we hear you cry, why can’t you get rid of that last sentence or ‘accidentally’ fall on the backspace bar until that pesky copy fits? read more


Penguin 2.0 update – the time to act is now

So, after much anticipation we have now seen the latest update from Google – Penguin 2.0. This is a major update and one which shouldn’t be taken lightly. It will almost certainly have an impact on the Google rankings for an abundance of sites and by being committed to ethical search tactics and through advance planning, we have already ensured that our clients are at less of a risk from any penalties, in fact some client sites have benefitted. The reason Google is calling this ‘2.0’ when there have in fact been four Penguin updates is because this is the first update of Penguin that has changed the algorithm, instead of a refresh. read more


A Quick-Start Guide to Universal Analytics

Like regular Analytics, Universal Analytics uses a snippet of code to track metrics, but this new code allows more customisation. Regular users have access to configuration options that only developers could use before and that means enhanced ability to refine the data you collect. read more


Content Marketing Show

On May 31st we had the honour of welcoming SEO and digital marketing enthusiasts from across the UK to our second Content Marketing Show. The conference, which took place at Holborn’s historic Conway Hall welcomed 17 guest speakers and hosted over 350 delegates from agencies, in-house marketing teams and business owners. read more


Building a Content Marketing Strategy

Knowing that the demand for content marketing is increasing, it's worth investing resources to start researching and learning more about the opportunities content marketing can bring to a site. With 86% of B2C companies and 54% B2B all looking to increase their content marketing spend over the next 12 months it can only mean one thing; content marketing is the new darling of the marketing industry. read more


What Is Social Bookmarking?

Firstly it’s a great way of sharing your top quality content on your site whether it’s a blog post, a report, a video or even a podcast episode. Social bookmarking can facilitate your content reaching further exposure as well as increasing readership, comments and votes. There are several benefits of use social bookmarking sites for sharing your content. read more


Make Your Content Feel Personal – Google Authorship

Google is evolving and so is its algorithm. What it perceives to be important and relevant when it comes to search rankings has seen a big switch with the introduction of authorship. read more


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