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Digital Marketing As Part of Your PR Campaign

Many people use Digital Media on a daily basis nowadays without even thinking about it, this could include websites, search engines, Facebook, Twitter, and all other social media and networking sites. read more

 

Keeping your blog up-to-date is the key to gain and retain new customers online

A blog can be one of the most powerful marketing tools at your company’s disposal and can help your business reach out to new customers. However, it can sometimes be difficult to keep your blog up-to-date in the long term because of time constraints and the other day-to-day pressures you face running a small business. read more

 

Personal Branding: Reputation

There’s a popular quote from Jezz Bezos, he of Amazon fame, and it’s what he thinks a personal brand is: “Your personal brand is what people say about you when you’re not in the room”. read more

 

What Is Personal Branding Anyway?

In exploring the terminology and words that are being used when discussing personal branding, I’m going to take a closer look at these read more

 

Personal Marketing vs Personal Impact

Once you’re clear on your personal brand (strategy), you’re ready to move on to the intricate task of marketing yourself; the bunch of activities you do to attract people to you and make people want what you offer. read more

 

25 Ways Twitter Can Boost Your Marketing

Ashley Cole has just been fined £90,000 by the FA for his recent twitter outburst. read more

 

Top Tips For Creating A Smart Email Marketing Campaign

As consumers continue to be inundated by hundreds of emails on a daily basis, businesses need to prove they understand what their customers want before they can run a successful email marketing campaign. read more

 

Are Traditional Sales Promotional Skills Dying Out?

Natwest’sporcelain pigs,the Andrex puppy and most recently, comparethemarket.com’sSimples Rewardsmeerkat toys — there is a long line of iconic and successful marketing campaigns that have a simple promotional mechanic and tangible reward at its heart. read more

 

The Future Of Websites

It’s time to look into my crystal ball. Ooh, the mists are clearing. I see…I think I see something…yes, I can see what your next website will look like. read more

 

Spanning The Digital Divide

This is an interesting time to be in business. On the one hand there’s a constant stream of new shiny objects, gadgets and apps to play with, presenting exciting new ways to reach your customers. read more