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How To Create A Memorable Identity For Your Brand

Virgin Group’s services and products exist across multiple channels: records, flights, credit loans, mobile communications and even space flights and fuels. These products are all significantly different, but the branding across each of the areas is incredibly consistent – the bright, red colours, the scrawled font and the underlined name all let us know that we’re with the Virgin brand and that we’ll be engaging with fun, competitive products that also come with great customer service. And when we see the Virgin mark, we know that there’s a certain amount of trust, reliability and cost-effectiveness we can expect. read more


 

The Digital Revolution And The Disruption Of The Legal Industry

The world around us is changing and the way we do things has transformed over the past few years. Thanks to the internet, we are now able to access almost anything we need or want and almost without any geographical boundaries. Many service industries, from high-street shopping to travel have modernised in the process and now the legal industry is transforming too, changing the way people seek legal advice and manage their legal affairs forever. read more


 

Top tips: Creating A Magnetic Profile On LinkedIn

More than 250 million people globally are now using LinkedIn. Over 12 million people in the UK are members and nearly 90 per cent of budget holders in FTSE100 companies have LinkedIn profiles. Despite such staggering statistics, not all of these people are actually using it to maximum advantage. Creating a compelling LinkedIn profile and presenting yourself effectively online can make you look savvy and therefore generate a competitive advantage for your business. read more


 

Small Businesses Have The Most To Gain From Great PR – Here’s How To Get Going

Articles in newspapers and magazines are hugely influential – which is why large organisations spend £100,000s on expensive PR teams, and politicians go to such effort to be interviewed (although they are often a case study of the wrong way to do it!). read more


 

World Wide Web Turns 25: How Social Media, Google and its Algorithms Have Changed The Way Businesses Operate Online

What would life be like today without the World Wide Web? Inconvenient might be one word to describe it. We can book our plane tickets and manage our finances online, keep up-to-date with world news in almost real time and with just a few clicks of the mouse we can have our shopping conveniently delivered to our door or a local store for collection. read more


 

World Wide Web Turns 25: The Impact of the Internet on Customer Engagement

This year marks the 25th birthday of the Internet. It’s fair to say that its inception and subsequent global success has transformed the way we do business. This is never more apparent than the way in which brands approach Customer Engagement. read more


 

World Wide Web Turns 25: How the Internet has Changed the Way People Access Finance

25 years ago the concept of being able to access hundreds of pounds simply with a few taps of your mobile phone while walking down the street would have been completely alien. The internet has totally transformed the way that both consumers and businesses access finance. It has provided them with a wealth of options where people can quickly and easily compare loan options from across the world. No longer are consumers forced into taking a loan from their nearest bank or money shop; they can log on and compare rates and see what is best for them. read more


 

An Insider’s View — Good Value Motor Insurance

Quite rightly, you expect a lot of your work vehicles. If your car or van is out of action on a wet Monday morning, it can leave your clients fuming or a job put on hold. The last thing you need is an insurance policy that leaves you holding the baby — either by leaving you without wheels or by making you pay a big excess out of your own pocket. read more


 

10-Minute Wins for an Ambitious Business

You can probably think of thousand things you’d like to do for your business. Wouldn’t it be great to get some publicity in the local press? How about getting more hits on the website? Could you tap into some profitable markets abroad, say in China, France or Russia? read more


 

How Online Marketing Saved My Business

Since the start of the recession many SMEs have struggled to strike the right balance between making a profit and offering competitive prices to attract new customers. This is something we felt particularly strongly in the hospitality sector where dining out is considered a luxury, not a necessity. read more


 

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