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Emerging Grey Cinema Market Offers Exciting New Opportunities

The ‘grey market’ is a section of society not so often considered by marketers. Many brands and big names choose to focus their campaigns on younger audiences, assuming that they are more likely to engage in social media and other modern forms of advertising and marketing than their parents or grandparents. This may be due to the fact that modern technology, the internet, digital television, and mobile phones are assumed to be the playground of the young; but in reality, this is not necessarily the case and marketers may be missing out on a golden opportunity. read more


5 Ways Experiential Marketing Can Benefit Your Business

Experiential marketing can benefit your business by making a huge impact on the overall outcome of your campaign. Compared to other marketing methods, these types of campaigns are more visually appealing and can draw more interest by capturing the attention of the public and the media. read more


Shift Your Focus From ‘Big Data’ To ‘Fast Data’

While the concept of ‘big data’ is nothing new, the way in which businesses choose to make sense of the masses of data available to them is becoming increasingly important. read more


Using Social Media to Increase Consumer Engagement

Over time, social media channels such as Facebook and Pinterest have become an integral part of our everyday lives. As a result, the retail industry has seen the proliferation of e-commerce retailers marketing their companies and products through Facebook and other social media platforms, with many experiencing significant success. read more


The 5 Biggest Mistakes When Using Storytelling In Business

Storytelling can be a powerful tool for building and promoting your business – but only if you get it right. Here are five common mistakes that businesses make when using storytelling. read more


Bad News: Travels Faster By Tweet

Social media is a powerful and persuasive environment. Online interactions via Twitter or Facebook have now replaced local coffee shops as gossip centres. This has changed the way that news spreads, and most significantly, the speed that it circulates. Now, anyone and everyone can share a negative story within seconds, and retweets only fuel the fire. read more


How To Transform Your Customers Into Your Online Brand Ambassadors

Dr Ganesh Rao, founder of health and beauty comparison site discusses how businesses can leverage the increasing visibility of the internet and social media to boost business. read more


Your Clients Have Been Abused... And What To Do About It

There was a golden age in the years before the internet. Clients of lawyers, accountants, architects, business consultants and financial advisers looked up to and respected their advisers. In fact, it was a two-way thing. read more


How To Optimise Your Website For Sales

Customers can be easily discouraged from purchasing items through an otherwise adequate website if the payment element is confusing, time consuming or unsafe. Etailers should therefore recognise that the area that deals with transactions warrants attention. read more


New Tax Year Resolutions For Businesses

April 6th marks the start of new tax year and is the perfect time for small business owners to get rid of bad habits and make some resolutions on how to improve their strategy for the rest of the year. read more


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