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How To Use Twitter For Business

Twitter is a mini-blogging device that can be accessed via the web, instant messaging and mobile phones. Users can send messages of one hundred and forty characters that are published either publicly or privately in a shared environment. Anyone with access to this environment can follow the flow of messages and comment, reply or simply keep up to date. Twitter can be used by groups of friends sharing gossip, groups developing ideas or colleagues in the same building deciding when to go to lunch! read more

 

What Is Social Marketing?

Social marketing first popped onto the scene back in the early 1970’s when a group of marketers realized there was a need for some specific programs designed to help change the course of human behavior. At the time, the focus was on issues concerning public health, but once the success of these new social marketing plans were realized, they quickly spread to other areas as well. read more

 

Who Can You Trust Online?

A streetwise guide on how to assess trust on the Internet. The Internet has revolutionised the way small businesses do business. Indeed, there are so many ways in which the Internet helps business owners that they are too multifarious to mention. Here are just a few examples read more

 

How To Listen To And Learn From The Social Web - 'How To Guide'

The social Web is an umbrella term that refers to how people can socialise and interact with each other online, enabling those with shared interests, personal or professional, to coalesce. Whilst the term iwas coined in 1998 (according to Wikipedia), it has only recently become part of everyday language. read more

 

Don’t Tell Me About ‘Hits’, Tell Me About My Customers!

For many organisations the web-site is now fundamental to the operation and profitability of the business. In a market place awash with business intelligence on every part of the business, why is this brand new part of the business expected to be the poor relation when it comes to performance measurement? read more

 

Protecting Your Online Brand - 8 Top Tips

Chris Barling (CEO of ecommerce and EPOS systems supplier, Actinic. www.actinic.co.uk ) looks at threats from the internet that can damage your brand equity – and how to prevent them. Your online brand is under threat. But with some simple precautions, you can eliminate 95% of the risk. Here are some things you can do to protect yourself from people who want to use your hard-earned brand equity for their own profit – or just want to cause trouble. read more

 

Capitalising On The E-commerce Opportunity In The Downturn

Over the last decade, e-commerce has changed the face of the retail sector, helping companies to expand into new markets, engage more efficiently with customers, reduce costs and drive revenue growth. However, as we move into a period of recession, many retailers can find themselves facing an uncertain future. Despite an unexpected rise in sales at Christmas, the retail sector has been in decline for months, dragging several high street names into administration and prompting many others to compete much more aggressively on price. read more

 

The Power Of Social Media

2009 has seen the power of social media reach an all-time high with many of us dedicating our precious time daily to blogs, chat forums and popular social networking sites such as Facebook and Twitter. Rob Marcus, director at social networking moderation company, Chat Moderators believes that social media is a great and powerful marketing tool, but also believes that with great power comes great responsibility… read more

 

Cultivate Your Network – Grow Better Business

During an interview for another article this week, it became clear to me that gardening is a good metaphor for networking and that they are governed by some of the same natural laws. In my view, it is worthwhile paying some attention to them. I’d be interested in your own additions to this list read more

 

Online Crime And Fraud Costs Small Businesses £800 Each Year, Says FSB

Small businesses lose up to £800 a year to fraud and online crime, according to a survey by the Federation of Small Businesses (FSB), which is calling for more action to tackle online crime. More than half (54 per cent) of businesses reported being a victim of crime in the last twelve months – 37 per cent having problems with phishing emails, 15 per cent falling victim to card not present fraud and another 15 per cent falling foul of IT problems caused by viruses and hackers. read more