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How to Plan a Video Marketing Strategy that Works

If you've ever struggled to get the results you want for your business, it's probably because you're trying to seduce your customers with text. But without a punchy writing style and something important to say, text can be dull and difficult to relate to. And that's what people want – something they can relate to. Enter video. read more

 

Are You Missing Out on the Two Big Markets of 2013?

Have you optimized your marketing strategies to work on mobile? Are you transcreating your content for foreign markets? If your answer is no to either of these questions, you might be missing out on $44.6 trillion of business. read more

 

Google+ For Business

With 2013 set to become the year of ‘content marketing’, it’s important to ensure that your business is creating fresh, engaging and relevant content. read more

 

Make Your Content Feel Personal — Google Authorship

Google is evolving and so is its algorithm. What it perceives to be important and relevant when it comes to search rankings has seen a big switch with the introduction of authorship. read more

 

How To Make The Most Out Of Your Company Blog

Nowadays the majority of companies which have an online presence also tend to possess a company blog. Here many businesses update their customers and fans with the latest news, trends and products that they have to offer. read more

 

How To Look After Your Website With Webmaster Tools

Whether you’re brand new to SEO or a dab-hand with your digital marketing skills, anyone will tell you how important it is to complete regular health checks on your website. read more

 

Social Business Predictions For 2013

Will (& more importantly how will) social become more deeply embedded in how we work next year and beyond? I caught up with 3 digital marketing expertsand asked them for their social business predictions for 2013, here’s what they had to say: read more

 

Five web hosting tips to maximise eCommerce profits this Christmas

Overcrowded shops with terrible music on repeat and the inevitable cold weather, or staying at home and having gifts delivered to your door? It’s no wonder eCommerce sales at Christmas are growing by around 20% a year. read more

 

The Five “Ms” in 2013’s SEO trends

It’s that time of the year again when every two and a penny consultant starts publishing their views on what they think will be in or out for 2013 when it comes to web search optimisation for businesses. Here are five of the trends Search Engine Optimisation (SEO) experts will be focusing on come 2013. read more

 

The Twitter Takeover With Alexia Leachman: How To Brand Your Business Online

This week, Marketer, Brand Strategist and Mojo-Hunter Alexia Leachman, took over our Twitter page. read more