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What Is ‘Search Engine Spam’?

Most of us would understand the term spam as meaning unsolicited email messages, usually sent out indiscriminately. Derived from the 1970’s Monty Python sketch where every meal on the menu of a greasy spoon included the luncheon meat ‘Spam’ the term now covers nearly every form of electronic messaging. read more


The Importance Of Consistency

Being consistent in the context of business and branding is often misunderstood. It risks polarising with some believing that it’s essential while others recommending that we avoid it. I believe that certain aspects of consistency in the context of your personal brand are essential. So, to help you navigate this treacherous terrain, here are a few pointers to help you figure out what’s what. read more


Search Engine Optimisation (SEO) Made Simple - Part 3: How To Optimise A Web Page

I used to work with a particular team of web designers, and could never be bothered to look up their phone number, so I’d just search their business name on Google. read more


What’s In A Name? The Value Of A Domain.

The internet has helped level the playing field and enabled small businesses to compete for the vast sums that are spent online each year. Thomas Darré Medard Frederiksen, COO at discusses the value of a domain and offers some tips on selecting the best domain name for your business. read more


What Should You Write In Your Blog?

Jackie Barrie believes websites are on their way down, while blogs are on their way up. Here she explores what you should do to make your blog stand out from the crowd. read more


Search Engine Optimisation (SEO) Made Simple - Part 2: Finding Your Best Keywords

Jackie Barrie looks at how Search Engine Optimisation (SEO) should influence the copy on your website, without compromising your human readers' experience. read more


Five digital marketing options for delivering local customers to small businesses

Particularly in tough economic times, one of the best sources of revenue for small businesses is on their doorsteps - targeting local customers with their products and services. However these local audiences are bombarded with marketing messages from all sides, meaning that cutting through the noise to reach them can be difficult. read more


How to Find Opportunities and Mentions of Your Business Using Google Alerts and Twitter

Made up of millions of websites, the web is a vast landscape, containing a plethora of business websites, personal websites, blogs, forums and everything in-between. And with the rise of social media platforms such as Twitter and Facebook, it’s not just the web savvy who can publish content on the Internet these days – virtually anyone can tweet or post a status update. read more


How To Skyrocket Your Business With Consistent, Captivating Marketing

The potential to do business via the Internet and email is staggering. Your next client can be just a click away — even if they are in China and you are in Godalming. But are you making the most of this vast, potential worldwide market and getting the results you want? read more


SEO (Search Engine Optimisation) Made Simple - Part 1

According to research by Pew Internet and the American Life Project, 90% of web interactions start with search. Your customers are looking for what you offer, right now, and you want your website to be found. read more


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