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Using Videos As Another Means Of Marketing Your Brand

Using videos as another means of marketing your brand, product or services is one tactic that many businesses are embracing.Videos will enhance the user experience and also possess the benefit of encouraging a visitor to become more engaged. read more


Responsive Web Design

In a new report called the 2013 Email Marketing Benchmark Report, MarketingSherpa asked marketing agencies and professionals about email marketing developments for 2013; 58% said the pervasiveness of mobile smartphones and tablets. read more


This Is The Year Of Integrated Digital Marketing…

Having an integrated approach to your marketing is no longer a trendy thought or idea — it is a must. In order to create the highest levels of brand awareness and engagement with the right audiences then integrated marketing needs to be embraced.It will be a mistake to underestimate the intelligence of the everyday consumer. read more


How to Get Results From Your Videos Using the Art of Persuasion

If you're creating videos as part of your business's marketing strategy, it's important to understand a few key psychological concepts – after all, you're creating your videos with a purpose in mind. read more


7 Steps For Planning A Video Production For Your Business

The most crucial part of any video is the planning phase. ItsIt’s about you, the business owner, creating a level of clarity that you can communicate to the producers of your video. Here are the seven key questions you need to answer in order to give your prospective producers a full brief. read more


Video SEO: How To Implement Rich Snippets And Sitemaps

Video SEO is a very important aspect of any SEO campaign for a site with video content. There are many benefits that can be gained from implementing a successful video SEO strategy. These come from the extra traffic that the videos generate, increased conversion rates and increased brand awareness from videos that get large amounts of exposure. However, the main aspect to consider when you are developing your video SEO strategy is the suitability of the types of video for different jobs. read more


On-site SEO – Handyhints

If you’re new to SEO then concentrating on on-page elements is the best place to start. As you may already be aware, there’s a whole host of factors which can help your site improve its online visibility but if you want to have a well-optimised site then Meta tags are an important first step to help improve your ranking positions. They help tell search engines like Google and Bing what your website is about which aids your site to rank for relevant terms. read more


How To Use Heading Tags

A common query for website owners especially those who’ve recently become new to the wonderful world of SEO is, how do I use heading tags effectively and how much do they matter? Well, firstly heading tags are one of the core elements to on-page optimisation. Alongside the likes of title tags and Meta tags, header tags need to be implemented on your websitesin order for search engines to understand more clearly the content on your page. read more


Disavow Link Tool – How To Remove Your Link Penalties

Google launched this tool way back in October last year which was coupled by the Google Penguin update. Link penalties were being dished out by Google in response to their desire to clean up bad links that sites had been building. Google’s goal has always been to prevent spam which has had a drastic effect on the techniques some SEO’s were using. read more


Search Myths Uncovered

Have you ever been given advice that you’re not sure whether to take? There are many myths and unhelpful assumptions in how to manage your Pay Per Click (PPC) activity. PPC has a complex structure, with a huge volume of data in constant evolution. read more


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