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Video SEO: How To Implement Rich Snippets And Sitemaps

Video SEO is a very important aspect of any SEO campaign for a site with video content. There are many benefits that can be gained from implementing a successful video SEO strategy. These come from the extra traffic that the videos generate, increased conversion rates and increased brand awareness from videos that get large amounts of exposure. However, the main aspect to consider when you are developing your video SEO strategy is the suitability of the types of video for different jobs. read more


 

On-site SEO – Handyhints

If you’re new to SEO then concentrating on on-page elements is the best place to start. As you may already be aware, there’s a whole host of factors which can help your site improve its online visibility but if you want to have a well-optimised site then Meta tags are an important first step to help improve your ranking positions. They help tell search engines like Google and Bing what your website is about which aids your site to rank for relevant terms. read more


 

How To Use Heading Tags

A common query for website owners especially those who’ve recently become new to the wonderful world of SEO is, how do I use heading tags effectively and how much do they matter? Well, firstly heading tags are one of the core elements to on-page optimisation. Alongside the likes of title tags and Meta tags, header tags need to be implemented on your websitesin order for search engines to understand more clearly the content on your page. read more


 

Disavow Link Tool – How To Remove Your Link Penalties

Google launched this tool way back in October last year which was coupled by the Google Penguin update. Link penalties were being dished out by Google in response to their desire to clean up bad links that sites had been building. Google’s goal has always been to prevent spam which has had a drastic effect on the techniques some SEO’s were using. read more


 

Search Myths Uncovered

Have you ever been given advice that you’re not sure whether to take? There are many myths and unhelpful assumptions in how to manage your Pay Per Click (PPC) activity. PPC has a complex structure, with a huge volume of data in constant evolution. read more


 

Get More From Your Local Advertising

Do you spend money on local advertising? Would you like more enquiries? read more


 

Businesses Can Drive Sales Using A Network Of Trusted Affiliates

The high cost of digital advertising coupled with the challenge of calculating return on investment can prove a challenge for SMEs wanting to gain traction in the market place. In an ideal world you would select the most appropriate websites or partners you want to advertise with, and then only pay when sales occur read more


 

Facebook Marketing: No Need to Feel Edgy about EdgeRank

It’s well established that Facebook is a powerful marketing tool for all types of businesses, everything from big consumer brands to SMBs. But Facebook’s potential as a marketing tool stretches way beyond the basic ‘Like’ button. read more


 

How to Plan a Video Marketing Strategy that Works

If you've ever struggled to get the results you want for your business, it's probably because you're trying to seduce your customers with text. But without a punchy writing style and something important to say, text can be dull and difficult to relate to. And that's what people want – something they can relate to. Enter video. read more


 

Are You Missing Out on the Two Big Markets of 2013?

Have you optimized your marketing strategies to work on mobile? Are you transcreating your content for foreign markets? If your answer is no to either of these questions, you might be missing out on $44.6 trillion of business. read more


 

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