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A Winning Email Strategy From The White House

Barack Obama is well known for being one of the most 'connected' politicians of his age. This was certainly showcased last year after his email marketing efforts generated close to $690 million via email fundraising! read more


How To Work Out Which Promotions Will Hit The Spot

Did you know that 58% of people say that receiving discounts and special offers was their top reason for subscribing to emails from businesses? If this doesn’t prove the importance of getting your offers right I’m not quite sure what will. read more


3 Quick Ways To Reduce Unsubscribes

You work hard to get people to subscribe to your businesses emails. So when someone indicates that they might be disengaged and/or no longer interested in what you have to say (by clicking on your emails unsubscribe link), you ought to think about whether there are any tactics that you can employ to keep hold of them and encourage them to stay with you. read more


Welcome To The Age Of The Social Identity

Five thousand years ago the Minoans used carved ivory seals to mark everything from bundles of documents to the contents of packages. Elaborately carved, the seals provided some confidence that whatever lay within the seal was the genuine article — what it claimed to be. read more


Digital-Age Marketing And The Importance Of Big Data

Big data has been a buzzword for some time now, but the volume, velocity, variety and variability of data are so great that marketers are in danger of being overwhelmed. At precisely the moment when real customer understanding seems so within reach, the avalanche of data makes it seem as far away as ever. read more


Google Personalisation – How Does It Impact Search?

Google has been personalising everyone’s searches more and more – with that it’s necessary for us SEO’s to understand the effects of this and why certain search results appear when the conventional rules of SEO don’t apply. So let us pass on this understanding and knowledge… read more


1,850 Attend Biggest Ever BrightonSEO Conference

We were extremely proud to have welcomed 1,850 digital marketing enthusiasts to our most recent BrightonSEO Conference. read more


Creating A Global Online Presence

Taking your business to a global level takes time and effort, and this includes your website. Andreas Kopatz tells us how to ensure that your 'shop window' is ready for the world stage. read more


10 Steps To Maximise Your Marketing

Getting your brand and products in front of potential customers can seem challenging when budgets are tight. Here are our top 10 easy, quick and affordable marketing ideas that will help you effectively promote your business and win new customers. read more


The Real Benefits Of Controlling Your Own Company Hosting

As online business continues to expand at record levels, websites facilitating digital power players are growing ever larger, more complex and more sophisticated. These days, businesses rarely stop. Business never does. Somewhere someone is always looking for a product or service and the omnipresent nature of the online world means that there is always someone ready to supply it. read more


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