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What Every SEO Can Learn From Drayton Bird

I started my marketing career nearly 20 years ago in the largest UK direct marketing agencies. I really wanted to work there because whilst at University I had discovered Drayton Bird and his book Common Sense Direct Marketing. What I loved most about direct marketing was how developing direct relationships with prospects could be scientific, measurable and very accountable. What you could then do it use a combination acquired knowledge, best practice and creative marketing to maximize ongoing response and revenues. read more

 

Reasons Why Your Rankings May Have Dropped?

When you’re promoting your site using SEO most of the time the general trend in rankings and traffic will be up. However, something you learn to live with when working hard on improving your rankings is fluctuations in results. Negative changes in rankings can happen for many reasons, and when you’re working hard to improve your rankings and they actually go down it can be frustrating and disheartening. read more

 

Keyword Research - A Starter's Guide

You might already be on the top of Google if you search for your company name, but what about the customers who don’t know your company’s name and are searching for a specific product or service? read more

 

Getting Found Locally

Local Search and Local SEO is taking off in a big way and there have never been more ways for customers seeking local businesses to find relevant local companies. The objective of this section is to ensure it’s your local business that gets found for what you do, in all the places that matter, especially Google. So here are our best local SEO tips read more

 

Page Rank

I’d like to introduce and explain an important new concept to you. The concept of Page Rank and what has come to be known as Link Juice. read more

 

Link Building

Getting other websites to link to yours is a critical component of improving your search rankings, with each site that links to you acting as a ‘vote’ for your content. read more

 

Evolution Of Search And Its Engines – Winners, Losers, Adaptors

In its latest incarnation of the History of SEO, Greenlight charts the facts and stats celebrating 16 years in the evolution of search. read more

 

Cyber Squatting

Until recently, most of us discarded rogue emails from Chinese domain name service providers about another company registering a website domain similar to yours as little more than spam. Hayden Sutherland, All About Brands’ digital specialist, explains why cyber-squatting or domain-squatting is a problem and what you should do. read more

 

Silicon Valley Power Shifts

After Steve Jobs announces he is taking medical leave, Hewlett-Packard announces a massive overhaul of its board. But the biggest news of the week is that Larry Page returns to the post of CEO at Google. read more

 

New Year, New start

Start of the New Year is a great opportunity for an advertiser to benefit from popular New Year’s resolutions. For many, the New Year equals a fresh start to a better health and prosperity and for some, perhaps even positive changes in love life! This blog post is focused on search marketing, providing tips and resources to tap into for advertisers in the topical verticals this time of the year. read more