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If Websites Could Talk..

Imagine that you are looking for a new photocopier for the office. Uninterested in being on the receiving end of a sales-pitch you decide not pick up the phone to make a call. Instead you use a search engine to look for companies that sell photocopiers in your area. You decided to visit officecopy.com to look for details about their services. read more

 

The Open Source Cloud Gathers Momentum

There’s no doubting the momentum behind the public cloud. More and more organisations are choosing to expand their IT infrastructure with hosted cloud and hybrid solutions. For many, the only decision is which cloud to use. It’s not a choice to be made lightly. Until recently, each public cloud had its own proprietary API, and the practical consequence has been lock-in. By the time you’ve written your code and developed your infrastructure for one big public cloud, it becomes economically unfeasible to migrate to another. In a classic tech industry twist, what looks like choice has become anti-competitive. read more

 

Shaping The Digital Agenda With Google, Facebook, Blue State Digital, Ogilvy, Ericsson, Nike, Yahoo, LinkedIn...

Internet World 2011 is set to take digital marketing and online business (or should we say business) by storm with the best Keynote Speaker line-up yet. It has the best names from the biggest players in digital today, making Internet World the event to have marked as a must in your diary. With five shows covering digital & mobile marketing, ecommerce & mcommerce, content management, hosting & connectivity and social media it’s providing everything you need under one roof! read more

 

Why We Should All Help Matt Cutts Identify Content Farms

For the few that have not heard of Matt Cutts, he works for Google, and one of the main things he is tasked with is improving Google’s search results by preventing website owners and SEOs from gaming their precious algorithm and getting higher rankings than their content deserves. read more

 

Google Hotpot

Google has recently launched its new local recommendation service called Hotpot. Hotpot uses the extensive business information already present within Google Places, and adds a personal social layer by incorporating the ratings of your friends and family in conjunction with your own search history. read more

 

5 Tips for Building a Successful PPC Campaign

Pay-per-click platforms such as Google AdWords offer businesses fantastic opportunities to effectively target online customers searching for their services. The returns on offer can be huge – but with that potential for reward also comes risk. So before you dive in, here’s some things to consider: read more

 

Website Content Challenge 2011

When developing web content, companies must ensure it is highly relevant, personalised and geographically segmented. Companies must also be able to change or update local and international content quickly in response to a rapid market changes. Marketers must be creative and ensure content is punchy, relevant and compelling. Avoid wasting time churning out the disengaging, irrelevant waffle that customers will ignore. read more

 

New SEO Tools: What Does Your Competitor’s Anchor Text Look Like?

So much to do and so little time! Not content with launching some of the most powerful competitive analysis tools around, built on clean fresh data, we’re not stopping. In fact, our product development road-map is overflowing with great features. This week we have released some great tools that, in light of the story about JC Penney might give some Marketing Directors some sleepless nights. Imagine if you could see the keyword anchor text for your competitors! Well now you can. read more

 

What Every SEO Can Learn From Drayton Bird

I started my marketing career nearly 20 years ago in the largest UK direct marketing agencies. I really wanted to work there because whilst at University I had discovered Drayton Bird and his book Common Sense Direct Marketing. What I loved most about direct marketing was how developing direct relationships with prospects could be scientific, measurable and very accountable. What you could then do it use a combination acquired knowledge, best practice and creative marketing to maximize ongoing response and revenues. read more

 

Reasons Why Your Rankings May Have Dropped?

When you’re promoting your site using SEO most of the time the general trend in rankings and traffic will be up. However, something you learn to live with when working hard on improving your rankings is fluctuations in results. Negative changes in rankings can happen for many reasons, and when you’re working hard to improve your rankings and they actually go down it can be frustrating and disheartening. read more